2017 Webcast Series: Best Practices in Program Portfolio Evaluation – Competitive Intensity

April 18, 2017

In the third webcast of our series on The Best Practices in Program Portfolio Evaluation, we shared insights on how to evaluate competition for new and existing academic programs.  

We highlighted the major datasets on competition and their pitfalls so you can effectively use them to inform your program decisions.  These metrics included:

  •   Completions Per Capita – Given its population, is this market more competitive than others? 
  •   Average Program Size – Are competing programs growing or shrinking? 
  •   Cost Per Inquiry – How intense is the keyword competition for this program?
  •   Change in Number of Institutions – Are other institutions entering or leaving the market?

Download the Presentation

Download Student and Employer Demand Trends

Watch the Recording

Show Transcript

Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

Related Posts

Top 10 Blogs on Academic Program Evaluation

The most wonderful time of the year is here – a time for friends, family, and being thankful. This is the perfect opportunity to relax, unwind, and catch up on some good reading. We picked out ten articles on academic program evaluation that you don’t want to miss.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post