April GrayReports Monthly Webcast: Student and Employer Demand Trends

Gray Associates

April 19, 2019

Leading post-secondary education institutions rely on GrayReports Webcast for current data on trends in student demand and employer requirements.  GrayReports covers on-campus, online, and hybrid programs ranging from undergraduate certificates to doctoral degrees.  GrayReports data includes student inquiries, Google search volumes, and job postings by program and location.

Every month, the latest data is released on a free GrayReports Webcast.  If you miss the Webcast, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the March GrayReports Webcast:

  1. Online Programs:  Inquiries for online programs have increased year-over-year in 20 of the last 24 months.
  2. On-Campus Programs:  In stark contrast with demand for online programs, inquiries for on-campus programs fell in 22 out of 24 months.  In February alone they dropped 18%.
  3. Multi-Modal:  The fastest growing pool of inquiries does not state a preference for online or on-campus programs.  These inquiries grew 44% in March.

If you would like to download a copy of the presentation you can find it here.

Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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