GrayReports May Webcast: Student and Employer Demand Trends

Gray Associates

June 24, 2019

Leading post-secondary education institutions rely on GrayReports Webcasts for current data on trends in student demand and employer requirements.  GrayReports covers on-campus, online, and hybrid programs ranging from undergraduate certificates to doctoral degrees.  GrayReports data includes student inquiries, Google search volumes, and job postings by program and location.

Every month, the latest data is released on a free GrayReports Webcast.  If you miss the Webcast, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the May GrayReports Webcast:

  1. Student Inquiries (All Sources):  In April, inquiries rose 12% year-over-year – continuing a seven-month winning streak.
  2. Inquiry Volumes by Degree Level:  Inquiries for Undergraduate Certificates continue to decline.  While inquiries for all other degree programs continue to increase.  
  3. NCAA Tournament Spikes Search Results Continues:  Wofford College, a private liberal arts college in South Carolina continued to benefit from making an appearance  NCAA March Madness basketball tournament, as it maintained its lead as the fasted growing brand.

If you would like to download a copy of the presentation you can find it here.

Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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