GrayReports August: Student and Employer Demand Trends Results Through July

Leading post-secondary education institutions rely on GrayReports’ Webcasts for current data on trends in student demand and employer requirements. GrayReports covers on-campus, online, and hybrid programs ranging from undergraduate certificates to doctoral degrees. GrayReports data includes student inquiries, Google search volumes, and job postings by academic program and location. Every month, we release the latest data on a free GrayReports Webcast. If you miss the Webcast, please feel free to download the presentation or watch the replay. To whet your appetite, below are highlights from the August GrayReports Webcast:

  • In July, inquiries rose 14% year-over-year, continuing a eleven-month winning streak, this is the largest year-over-year increase in the history of this data set.
  • In July 2019, Google searches declined the most for Occupational Therapist Assistant. Google searches continued to decline in several STEM programs; these were also among the fastest-declining programs in both May and June

This month we were happy Thijs van Vugt, Director Analytics and Consulting Team of Study Portals joined us to discuss international data. Study Portals mission is to advise and assist organizations to offer better value to students globally. They provide:

  • Professionalization of higher education marketing & recruitment
  • Informed decision making
  • Strategic, tactical and operational levels

To Learn more you can watch the Webcast below.

If you would like to download a copy of the presentation you can find it here. 

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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