Higher Education DEMAND Trends

Demand Trends April:

Results Through March

Leading post-secondary institutions rely on the Gray Higher Education Demand Trends for current data on student demand and employer requirement trends. Every month, we release the latest data on a free webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray’s data includes academic program and location, student inquiries, Google search volumes, and job postings.

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Monthly Highlights

U.S. Google searches increased 5% year-over-year in March.

  • Searches for college brands dropped 8%.

Fall 2021 enrollment declined 5% year-over-year.

  • Enrollment declined at every award level except for Master’s and Doctorate.

The highest volume of U.S. job postings was for registered nurses and managers.

  • Postings for event planners increased 137% year-over-year.

Market demand for English programs at the Bachelor’s level is high in CA.

  • Enrollment has declined 3% since 2019.

Graduates of English programs have many employment options and low unemployment rates.

  • Opportunities are low for direct prep jobs.