Higher Education DEMAND Trends
Demand Trends April:
Results Through March
Leading post-secondary institutions rely on the Gray Higher Education Demand Trends for current data on student demand and employer requirement trends. Every month, we release the latest data on a free webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray’s data includes academic program and location, student inquiries, Google search volumes, and job postings.
Monthly Highlights
U.S. Google searches increased 5% year-over-year in March.
- Searches for college brands dropped 8%.
Fall 2021 enrollment declined 5% year-over-year.
- Enrollment declined at every award level except for Master’s and Doctorate.
The highest volume of U.S. job postings was for registered nurses and managers.
- Postings for event planners increased 137% year-over-year.
Market demand for English programs at the Bachelor’s level is high in CA.
- Enrollment has declined 3% since 2019.
Graduates of English programs have many employment options and low unemployment rates.
- Opportunities are low for direct prep jobs.