Higher Education DEMAND Trends

Demand Trends September:

Results Through August

Leading post-secondary institutions rely on the Gray Higher Education Demand Trends for current data on student demand and employer requirement trends. Every month, we release the latest data on a free webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray’s data includes academic program and location, student inquiries, Google search volumes, and job postings.


Monthly Highlights

In August, US Google searches for academic programs increased 10% year-over-year.

In Spring 2022, Cyber Security had the fastest year-over-year bachelor’s degree enrollment growth.

Registered Nurses and Tax Prepares had the highest volume of job postings for bachelor’s and above graduates.

Demand for Marketing programs at the bachelor’s level is high.

Marketing: Margin per student credit hour (SCH) is average.