Higher Education DEMAND Trends

Demand Trends May:

Results Through April

Leading post-secondary institutions rely on the Gray Higher Education Demand Trends for current data on student demand and employer requirement trends. Every month, we release the latest data on a free webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray’s data includes academic program and location, student inquiries, Google search volumes, and job postings.


Monthly Highlights

U.S. Google searches for academic programs declined year-over-year, continuing the recent pattern.

Job postings fell year-over-year, reversing a recent trend

In general, first-time enrollments in Bachelor’s programs are a strong predictor of completions.

Psychology is the biggest parachute program.​

Program of the month: Associate degree in Economics (for transfer)​