Higher Education DEMAND Trends
Demand Trends September:
Results Through August
Leading post-secondary institutions rely on the Gray Higher Education Demand Trends for current data on student demand and employer requirement trends. Every month, we release the latest data on a free webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray’s data includes academic program and location, student inquiries, Google search volumes, and job postings.
Monthly Highlights
In August, US Google searches for academic programs increased 10% year-over-year.
In Spring 2022, Cyber Security had the fastest year-over-year bachelor’s degree enrollment growth.
- At the master’s level, Data Science grew the fastest
Registered Nurses and Tax Prepares had the highest volume of job postings for bachelor’s and above graduates.
- Tax Preparers grew the fastest year over year
Demand for Marketing programs at the bachelor’s level is high.
- Student demand is very high.
- Jobs per graduate are high.
- Wages are fair.
Marketing: Margin per student credit hour (SCH) is average.
- The illustrative institution was well above the benchmark for 100, 400, and 600-level courses.
- Cost per SCH varies by over 200% at several levels, suggesting poor control over course size.
