Below is a brief summary of the types of work we do in the education industry.

  • Offer Design:  Gray conducts advanced research to optimize our client’s offer to prospective students.  We analyze dozens of potential features, estimate their impact on share and cost, simulate competitive offers, and identify features that maximize revenue and profit.  We identify the critical features that fit the client’s mission and strategy, enhance outcomes for students, increase share, and grow profits.
  • New Program Selection:  Gray scans all 813 IPEDS CIP codes, appends BLS data on employment, designs custom scoring criteria and scores all programs, nationally and by local market.  Working with our clients, we customize scoring, and profile high-scoring programs in greater depth.  Clients use this information to select new programs that will succeed at their campuses.
  • Program Portfolio Strategy: We help our clients assess current and potential programs by campus to decide which programs to “Stop, Start, Sustain or Grow.”  This work combines internal data on program size and outcomes with external data on market size, share, available jobs, and wages.  Using this data we create a custom scoring model that incorporates profitability, market demand, competition, and employment.  We then work with the senior team, region heads, and campus presidents to decide on the strategy for each program, campus and region.
  • Campus Location Selection:  Gray uses advanced statistical models to predict starts based on local demographics and to identify potential locations for new campuses.  We then collect data on competition, public transportation, cars passing, local amenities and other factors.  We combine this information with employment data to find locations where our clients can attract students and their graduates can find jobs.
  • Media Model Assessment:  Gray can develop and refine media optimization models and review and enhance existing models.  In one case, our review confirmed the central finding of the model—that TV advertising drove on-line and off-line leads.  However, we also identified significant errors in media attribution that cost the client hundreds of thousands of dollars in wasted spend.
  • Acquisition Screening:  Using GrayData℠, we have developed tools to help clients screen and prioritize hundreds of potential acquisition targets.  These screens include target company growth, outcomes, competition and market health.  They enable our clients to focus their acquisition resources on companies that have strong business potential, and reach out to them before they engage in a formal bidding process.
  • Acquisition Candidate Evaluation:  In a few days, Gray can bring to bear the full array of GrayData and Gray analytical experience to help our client assess a potential deal, including: market profiles, demand estimates, competitive scans, employment estimates, and opportunities for expansion into adjacent programs and cities.
  • Segment Strategies:  Gray develops several segment strategies, including one for the Military segment.  For each segment, we review the evolving regulatory environment, assess segment attractiveness, and design marketing and channel plans.
  • Employment Improvement:  We help our clients build employer databases, screen employers for their attractiveness to students, and develop multi-channel employer marketing that aligns openings with students’ skills.
  • Start Modeling:  We have helped several clients predict potential starts in new locations.  These models allow our clients to identify where to build campuses, launch programs, and invest in local marketing.  They also identify markets that are not realizing their full market potential.