Higher-Education Demand Trends: January Results

Interested in previous webinars?  Search the archive.
Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray’s data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the January Results GrayReports Webinar:

  • Inquiries are rising, but not for on-campus programs.
  • Conversions may be falling.
  • Inquiries are falling for most of the five largest programs.
  • Inquiries in the Big Five cities are mixed; some are rising and some are falling.
  • Google program searches rose strongly–up 9% in January.

Our guest Russ Natoce covered how to build and create a Marketing and Enrollment assessment plan. Watch the Webinar Below.

If you would like to download a copy of the presentation, you can find it here.
 

Our next GrayReports Webinar will be March  19th at 2:00 pm ET.  Please register on the right. 

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Posts

Using Employment Data: The Direct Prep Fallacy

Some assume clear links between academic programs and occupations for graduates, which are neatly embodied in the NCES crosswalk between programs and occupations. In theory, they are right. In practice, it is bunk for graduates with a bachelor’s degree.

Highest Paying Jobs for College Majors

Gray did a deep dive into lucrative jobs for graduates and while the results are mixed, there is one program overall that wins the day. It is not in engineering.

About Us
closeup photo of

Gray Associates, Inc. is a strategy consulting firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Share on facebook
Share on twitter
Share on linkedin
Share on email
Popular Post