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Higher Education Consulting

Academic Program and Portfolio Strategy

Gray helps colleges and universities decide what academic programs to Start, Stop, Sustain or Grow.  We help our clients assess current and potential programs by campus, select new programs that will succeed at their campuses, and support these efforts with our world-class Program Evaluation Software (PES).

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Campus Location Selection

Gray uses advanced statistical models to predict starts based on local demographics and to identify potential locations for new campuses. We then collect data on competition, public transportation, cars passing, local amenities and other factors. We combine this information with employment data to find locations where our clients can attract students and their graduates can find jobs.

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Program Evaluation System (PES)

Gray clients can subscribe to our industry-leading Program Evaluation Software (PES) for robust access to the latest trend and market data at any time. 

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Market Analysis Program (MAP)

We help colleges and universities improve their media models, develop segment strategies, and improve employer engagement.

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Program Economics Project (PEP)

Gray will work with your college or university to compare financial results in order to help understand revenue, cost, and contribution margins by program.

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Offer Design and Price Optimization

Gray conducts advanced research to optimize colleges' and universities' offers to prospective students. We also conduct start modeling to predict potential starts in new locations.

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Acquisition Support

Gray helps colleges and universities screen potential acquisition targets and evaluate specific deals for fit prior to acquisition.

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Listen To What Our Clients Say About Us

President of a Public Community College

"As a consequence of our engagement with Gray, our executive team got a little bit more focused on exactly what we needed to do."

"The project is going to be very beneficial in terms of growing programs and focus for a strategic plan and for the future...and will be extremely beneficial when the strategic plan is presented for review to the Board."