data-informed academic program Evaluation and Management

Gray Associates provides the only complete academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation Software

Decision Intelligence for data-informed program portfolios.

We provide higher education institutions with software to create and manage a sustainable program portfolio. 

Gray clients turn academic program data into actionable insights that drive transformation and keep critical resources focused on educational priorities without sacrificing time or money.


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Gray Blogs and Webinars

Adult Learning

Where Have the Adult Students Gone?

Why is adult enrollment in higher education declining? With over 117 million American adults lacking a college degree, the opportunity to tap into this vast population seems promising! We identify the sectors experiencing the most significant declines and showcase successful institutions that have attracted and graduated adult learners through tailored academic programs.

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Sharing the Success of Growth in Higher Education

Uncover untold success stories in higher education! Join Robert Atkins’ podcast, “Grow Grow Grow: Stories of Success in Higher Education.” Explore enrollment growth, student outcomes, and visionary leadership. Gain insights from Melissa Morriss-Olson, George Burnett, and Matthew Crellin on faculty engagement, alternative credentials, and data-informed success. Embrace innovation, change, and the power of data.

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International Student Demand

Competition is Fierce: How US Colleges Can Stand Out to International Students

Although the US remains the top destination for inbound international students, it’s losing ground to foreign institutions. The good news? You can win back your fair share of foreign students by offering programs that international students want. Learn which programs are attracting the most international students and how to target high-opportunity areas for recruiting.

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Emerging Programs

New and Emerging Academic Programs for 2023

Discover the emerging academic programs that could shake up higher education in 2023! From the Creator Economy to Energy Storage, Climate Change Adaptation, and the Science of Well-Being, these innovative emerging programs address cultural shifts, new technologies, and scientific breakthroughs that are shaping the world. Learn how early adoption of emerging programs can positively impact both students and schools, and position them for success in a changing world.

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Notre Dame Football Is Independent. Should It Be?

Should the University of Notre Dame football join a conference? As the landscape of college football continues to shift, many conferences are vying to add the Fighting Irish to their ranks. However, what would be the economic impact of such a move? We took a closer look at the data behind this decision and explored the possible outcomes. From ticket sales to academic programs, learn why athletics are so important to universities and delve into the criteria that Notre Dame would need to consider before joining a conference.

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Academic Programs

The Mental Health Gap: Too Few Graduates for Too Many Patients?

Recent data from Mental Health America shows that 21 percent of adults and 16 percent of youth in the US are suffering from mental health issues, yet there is a shortage of professionals to help. With an average of 350 patients per provider, the demand for mental health services is high. The question remains, will there be enough graduates to meet this demand? Our analysis of enrollment, completions, and job postings data for master’s programs in mental health counseling reveals a pressing need for higher education institutions to launch or grow programs in this field.

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Academic Program Evaluation Guides

The Ultimate Guide to Data-Informed Academic Program Evaluation


Everything you need to know to evaluate and manage a successful academic program portfolio


The Ultimate Guide to Academic Curricular Efficiency

Everything you need to know to find hidden savings in your academic program costs.

About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available software to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic strategy and management resources.

Our processes enable intelligent data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.  

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What We Offer

What We Offer

Better Software and Data

Gray uses rigorous research, proprietary databases, and advanced crosswalks to forecast customer decisions, size up the competition, and model economics. Our exclusive and complete program evaluation software provides you with more than numbers: We give you decision intelligence and deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our PES software is customized to your markets, your programs, and your mission.  Our workshops are designed to include the correct participants for your institution.  In the workshops, we enable your team to make better-informed decisions that combine the best available decision intelligence data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with the experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.


We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can have access to the latest decision intelligence and make the best academic program choices.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced crosswalks to provide the decision intelligence you need for complete academic program evaluation at your institution.

Higher Education Mission

Our PES software is exclusively built to serve the higher education community.

Decision Intelligence for Colleges and Universities

Gray provides institutions of higher education the program evaluation software tools and strategic guidance to make effective, efficient, and successful program management decisions.

Our Mission

Gray empowers higher education professionals to develop data-informed institutional strategies

Gray Associates, Inc. is a software firm focused on higher education. PES software helps education clients develop data-informed decisions that maximize outcomes for students, the school, and its constituencies. 

Our PES+ software helps you focus on the initiatives that will make a meaningful difference.

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