data-informed academic program Evaluation and Management

Gray Associates provides the only academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation: Data, Software, and Services

We provide higher education institutions with tools and strategies to create and manage a sustainable program portfolio.

Gray clients turn academic program data into actionable insights that drive transformation and keep critical resources focused on educational priorities without sacrificing time or money.

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Academic Program Evaluation

How to Determine Alignment Between Jobs and Academic Programs

Explore the connection between academic programs and employment opportunities with this in-depth analysis of the crosswalk between degree and employment. Learn how to use this tool to align academic programs with the right employment opportunities and understand the limitations of commonly used data. This thought-provoking piece will challenge your perceptions and change the way you think about degrees, jobs, and wages.

Artificial Intelligence

Welcome to Artificial Intelligence: The Academic Program

Unlock the secrets of the rapidly growing field of Artificial Intelligence in higher education. From master’s degrees to online courses, we uncovered the latest student demand trends and how institutions are responding to the advancements in AI. Learn the potential for early market entry and explore the various opportunities available in this expanding field.

Student Demand

The Three Data Metrics of Student Demand for College Enrollment

Discover the key to successful academic program management: understanding student demand. Our analysis shows that this is crucial for predicting program success, and we’ll show you the three essential data metrics you need to evaluate it. Learn how to use IPEDS completions, enrollment data, and Google search volume to stay ahead of the curve, capitalize on current trends, and make informed decisions on program development and growth.

Completions

2021 Completions: Bachelor’s Program Trends

Get the latest insights on bachelor’s degree program trends in 2021. From the top disciplines to the fastest-growing programs and a breakdown of online completions, you won’t want to miss our latest blog. With data from IPEDS and Gray’s Program Evaluation System (PES), you’ll get a comprehensive overview of the state of bachelor’s degree programs.

Emerging Programs

New and Emerging Programs – Where Are They Now?

Where are they now? Our 2022 emerging academic program predictions included the rise of AI and cannabis programs. Take a look at how successful our predictions were last year and see how to tap into our best picks for 2023. Our team of experts scours the latest trends and breakthroughs to identify new and exciting academic programs with the highest potential for success.

Completions

Master’s Programs Continue To Grow

Master’s degree programs are seeing a surge in popularity, with a 3% increase in completions in the US in 2021. Discover the top disciplines driving this demand and the most popular programs among students. Find out how online and on-ground program completions compare and stay ahead of the curve with our comprehensive analysis.

The Ultimate Guide to Data-Informed Academic Program Evaluation

Everything you need to know to evaluate and manage a successful academic program portfolio

The Ultimate Guide to Academic Curricular Efficiency

Everything you need to know to find hidden savings in your academic program costs.

About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available data, software, and services to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic research and facilitate decision making.

Our processes enable data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.

What We Offer

Better Tools and Data

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size up the competition, and model economics. Our exclusive data solutions and unparalleled analysis provide you with more than numbers: We give you deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our data analysis is customized to your markets, your programs, and your mission. Our workshops are designed to include the correct participants for your institution. In the workshops, we enable your team to make better-informed decisions that combine the best available data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.

Facilitation

We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.

Higher Education Mission

We are part of the higher education community and feel responsible to the industry.

DEDICATION IS WHAT DRIVES US

Gray provides institutions of higher education the analytical tools and strategic guidance to make effective, efficient, and successful program management decisions.

Our Mission

Gray empowers higher education professionals develop data-informed institutional strategies

Gray Associates, Inc. is a strategy firm focused on higher education. We help education clients develop data-informed institutional and strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, and competition.

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Our PES+ software helps you focus on the initiatives that will make a meaningful difference.

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