data-informed academic program Evaluation and Management

Gray Associates provides the only complete academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation Software

Decision Intelligence for data-informed program portfolios.

We provide higher education institutions with software to create and manage a sustainable program portfolio. 

Gray clients turn academic program data into actionable insights that drive transformation and keep critical resources focused on educational priorities without sacrificing time or money.


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Emerging Program

Recharge Your Program Portfolio with This Emerging Program

Looking for an exciting and innovative field of study? Look no further than energy storage! As advances in energy technology continue to drive demand for more efficient and powerful ways to store energy, the need for skilled graduates in this field is growing rapidly. From mechanical and thermal energy storage to hydrogen fuel cells and even quantum batteries, the possibilities for innovation are endless. Discover how higher education is rising to the challenge and offering exciting new programs in this emerging field.

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2023 March Madness: Who Will Be This Year’s Cinderella?

Experience the thrill of March Madness and discover how Cinderella teams can boost a school’s brand awareness. Follow the success stories of St. Peter’s University and Loyola University Chicago, two schools that leveraged their teams’ tournament appearances to increase their image and attract top students. Join the conversation with expert commentary on which underdogs might surprise us this year. Don’t miss this opportunity to learn how March Madness affects higher education and the exciting possibilities it holds for lesser-known teams!

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Benchmarking Hockey East Association Women’s Ice Hockey

Discover how benchmarking can help your school’s athletic department make strategic resource decisions. Learn about the importance of using both internal and external data to evaluate sports teams and conferences. Using women’s ice hockey in the Hockey East Association as an example, explore how benchmarking can be applied to assess the cost per participant, cost per sport, and more. Find out how this can help schools decide on conference changes or new sports programs and attract students who major in specific programs.

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Fall Enrollment Increased for the First Time in Five Years

Ready for some good news? After five years of declining enrollment, higher education is seeing a glimmer of hope with a 1% increase in new student enrollment in Fall 2022 compared to the previous year. Get a comprehensive analysis of the data and discover which programs and disciplines are growing and which ones are declining.

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Emerging Programs

Smart Plants Offer a Garden Variety of Academic Program Opportunities

Imagine plants that can sense danger, communicate with each other and even act as radio stations. The world of smart plants is here, and it’s not just a fantasy from a Disney movie. Explore the multidisciplinary growth potential for academic programs and careers in the emerging field of smart plants, from phytoremediation to the Internet of Plants and beyond. Take a leaf of faith and discover the exciting possibilities of this fascinating field.

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Academic Program Evaluation Guides

The Ultimate Guide to Data-Informed Academic Program Evaluation


Everything you need to know to evaluate and manage a successful academic program portfolio


The Ultimate Guide to Academic Curricular Efficiency

Everything you need to know to find hidden savings in your academic program costs.

About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available software to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic strategy and management resources.

Our processes enable intelligent data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.  

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What We Offer

What We Offer

Better Software and Data

Gray uses rigorous research, proprietary databases, and advanced crosswalks to forecast customer decisions, size up the competition, and model economics. Our exclusive and complete program evaluation software provides you with more than numbers: We give you decision intelligence and deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our PES software is customized to your markets, your programs, and your mission.  Our workshops are designed to include the correct participants for your institution.  In the workshops, we enable your team to make better-informed decisions that combine the best available decision intelligence data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with the experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.


We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can have access to the latest decision intelligence and make the best academic program choices.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced crosswalks to provide the decision intelligence you need for complete academic program evaluation at your institution.

Higher Education Mission

Our PES software is exclusively built to serve the higher education community.

Decision Intelligence for Colleges and Universities

Gray provides institutions of higher education the program evaluation software tools and strategic guidance to make effective, efficient, and successful program management decisions.

Our Mission

Gray empowers higher education professionals to develop data-informed institutional strategies

Gray Associates, Inc. is a software firm focused on higher education. PES software helps education clients develop data-informed decisions that maximize outcomes for students, the school, and its constituencies. 

Our PES+ software helps you focus on the initiatives that will make a meaningful difference.

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