Gray Associates

Program Evaluation, Software, Strategy & Services

PES+ is Gray’s integrated software and services solution. When implemented together or in a phased approach PES+ provides institutions of higher education a complete set of tools and strategies designed to create an impressive program portfolio that is designed with continuous improvement in mind. With PES+ you can grow enrollment, reduce costs, speed decision-making and make data-informed program decisions throughout the entire program life cycle.

The Integrated Solution allows you to

View and download an overview of PES+ software, strategy and services


PES+ Markets combines public and proprietary data sources, sophisticated crosswalks, and robust business intelligence (BI) software to track market demand for academic programs and predict enrollment. Data is compiled at the census tract level so institutions can pull data for their specific geographic markets. Custom scoring capabilities let institutions assign weights to every metric so programs can be evaluated in the context of unique priorities. Users can screen hundreds of programs at a time or drill down on individual programs for in-depth analysis.


PES+ Economics software calculates the economics of individual programs using direct variable economics so institutions can understand and predict which programs produce margin and how much. The model provides a detailed financial scorecard for each program and course, including revenue, direct instructional costs, and contribution margin, as well as student and credit hour data. The system also provides summary views for portfolio-level analysis, custom data tables to allow deep dives on specific metrics, and downloads directly to Excel.


PES+ Strategy workshops combine market, financial, and workload data with institutional judgment to evaluate current and new programs. Data from PES+ Markets and PES+ Economics systems is available to workshop participants, who are also encouraged to include mission, academic, and strategic priorities in their considerations. In a facilitated workshop, faculty and administrators review the course data and use their judgment to identify opportunities.


PES+ Management offers next-level support for leaders in higher education and can include access to a program review process with our partners and analysts, personal support meetings, detailed compiled reps of selected programs, and educational material, courses, and certifications for advanced program portfolio management.

Learn More

Contact Gray Associates to schedule a call or to learn more about any of our higher education products.

Learn More Feedback

Find out what our clients have to say about our higher education software and products.