Academic Program and Portfolio Strategy

Programmatic choices are among the most important and difficult strategic decisions an education provider can make…

Program Evaluation System (PES)

Gray Associates’ Program Evaluation System (PES) provides data on student demand, employment, and competition…

Market Analysis Program (MAP)

Gray’s Market Analysis Program (MAP) helps colleges and universities make better, faster, and fact-based decisions….

Program Economics Platform (PEP)

A complex web of cross-subsidies underlies the academic program portfolio of higher education institutions…

Campus Location Strategy

Gray has been helping colleges and universities develop campus-location strategies for several years. 

Offer Design and Price Optimization for Higher Education Institutions

An outdated program portfolio may include once-great programs that now have limited student demand or jobs for graduates.

Acquisition Screening

Using GrayData, we have developed tools to help clients screen and prioritize hundreds of potential acquisition targets.

Program Evaluation System (PES)

Several years in the industry have given us invaluable knowledge in the field in which we pride ourselves.

Market Analysis

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Contact Gray Associates to schedule a call or to learn more about any of our higher education consulting products.

Creative Direction

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Creative Direction

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PES+ Markets combines public and proprietary data sources, sophisticated crosswalks, and robust business intelligence (BI) software to track market demand for academic programs and predict enrollment. Data is compiled at the census tract level so institutions can pull data for their specific geographic markets. Custom scoring capabilities let institutions assign weights to every metric so programs can be evaluated in the context of unique priorities. Users can screen hundreds of programs at a time or drill down on individual programs for in-depth analysis.


PES+ Economics software calculates the economics of individual programs using direct variable economics so institutions can understand and predict which programs produce margin and how much. The model provides a detailed financial scorecard for each program and course, including revenue, direct instructional costs, and contribution margin, as well as student and credit hour data. The system also provides summary views for portfolio-level analysis, custom data tables to allow deep dives on specific metrics, and downloads directly to Excel.


PES+ Strategy workshops combine market, financial, and workload data with institutional judgment to evaluate current and new programs. Data from PES+ Markets and PES+ Economics systems is available to workshop participants, who are also encouraged to include mission, academic, and strategic priorities in their considerations. In a facilitated workshop, faculty and administrators review the course data and use their judgment to identify opportunities.


PES+ Management offers next-level support for leaders in higher education. It can include access to a program review process with our partners and analysts, personal support meetings, detailed compiled reps of selected programs, and educational material, courses, and certifications for advanced program portfolio management.

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Contact Gray Associates to schedule a call or to learn more about any of our higher education products.

Client Feedback

Find out what our clients have to say about our higher education software and products.

Higher Education Software
and Consulting Products
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Gray helps colleges and universities decide what academic programs to Start, Stop, Sustain or Grow. We help our clients assess current and potential programs by campus,

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Gray clients can subscribe to our industry-leading Program Evaluation Software (PES) for robust access to the latest trend and market data at any time.

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Gray will work with your college or university to compare financial results in order to help understand revenue, cost, and contribution margins by program.

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Gray uses advanced statistical models to predict starts based on local demographics and to identify potential locations for new campuses.

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We help colleges and universities improve their media models, develop segment strategies, and improve employer engagement.

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Gray conducts advanced research to optimize colleges’ and universities’ offers to prospective students.

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Gray helps colleges and universities screen potential acquisition targets and evaluate specific deals for fit prior to acquisition.