The Gray Difference

What we do

We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.

Our Proven, Customizable Process

At Gray, one size definitely does not fit all. Our approach works because we're committed to tailoring it to your specific circumstances.

Our Proven, Customizable Process

We base our work with you on data that matters to you–your market, your programs, and your mission.

World-Class Expertise

Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. We have spent our careers doing serious research and focusing on improving higher education, and it shows.


We help you and your team combine your knowledge with our market data to reach informed decisions.


Big decisions can be fraught with complications, and that can be difficult to navigate. That's why Gray Associates facilitates these tough conversations on campus.

Our Software

We offer a comprehensive suite of Program Evaluation Software (PES) that includes over 40 metrics on markets and detailed financial analysis for individual programs.

Better Tools and Data

Our exclusive data solutions and unparalleled analysis provide you with more than numbers. We give you deep strategic insight no one else can bring to the table.
Why we do it

We care about higher education because we believe it plays a vital role in our society.

Listen To What Our Clients Say About Us

Chief Marketing Officer of a State University

“We could have been headed in a different direction without the data Gray provided. Some of the programs we favored were probably not viable,” explains the CMO. “We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?”

“The detail and sophistication that Gray brought to the process of their research was critical to assure that my University was getting the results that we needed – this was not a one-size-fits-all type of market research project.”