The Gray Difference
We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.
We care about higher education because we believe it plays a vital role in our society.
Chief Marketing Officer of a State University
“We could have been headed in a different direction without the data Gray provided. Some of the programs we favored were probably not viable,” explains the CMO. “We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?”
“The detail and sophistication that Gray brought to the process of their research was critical to assure that my University was getting the results that we needed – this was not a one-size-fits-all type of market research project.”