April Higher Education Demand Trends: Results Through March

May 27, 2022

Results Through March

  • U.S. Google searches increased 5% year-over-year in March.
    – Searches for college brands dropped 8%.
  •  Fall 2021 enrollment declined 5% year-over-year.
    – Enrollment declined at every award level except for Master’s and Doctorate.
  • The highest volume of U.S. job postings was for registered nurses and managers.
    – Postings for event planners increased 137% year-over-year.
  • Market demand for English programs at the Bachelor’s level is high in CA.
    – Enrollment has declined 3% since 2019.
  • Graduates of English programs have many employment options and low unemployment rates.
    – Opportunities are low for direct prep jobs

Watch the Webinar Below



As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

Related Posts

When Bad News Is Good News: Cyber Breaches Drive Demand For Cybersecurity Programs

Discover how recent cyberattacks are shaping cybersecurity programs at academic institutions. Are there enough interested students, and will graduates find jobs in this field? Explore the surge in cybersecurity graduates, enrollment trends, and employment opportunities, revealing a promising landscape for both students and higher education institutions.

The Artists Are Not Starving: How Arts Programs Profit Students and Schools

Can arts programs lead to prosperous careers? We dissect recent data that challenges the “starving artist” stereotype. Explore the resilient growth of visual and performing arts enrollments post-pandemic, the diverse paths graduates take, and surprising employment outcomes. Discover why arts education is not just surviving but thriving. 

A Shot of Perspective on the Nursing Shortage: Insights into Employer Demand

Uncover the surprising trends shaping the future of nursing with Gray’s Head of Research, Elaine Rowles! Delve into the intriguing interplay between enrollment, job postings, and salaries for RNs and LPNs. Despite certain declines, the demand for nurses remains strong, leaving a profound impact on nursing programs and the overall healthcare landscape. Explore how educators and employers are actively shaping the future of nursing. Plus, get valuable insights into the recent data on nursing jobs and its implications for higher education.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post
Subscribe to Our Blog

Don’t miss the latest research and insights from Gray Associates