April Higher Education Demand Trends: Results Through March

May 27, 2022

Results Through March

  • U.S. Google searches increased 5% year-over-year in March.
    – Searches for college brands dropped 8%.
  •  Fall 2021 enrollment declined 5% year-over-year.
    – Enrollment declined at every award level except for Master’s and Doctorate.
  • The highest volume of U.S. job postings was for registered nurses and managers.
    – Postings for event planners increased 137% year-over-year.
  • Market demand for English programs at the Bachelor’s level is high in CA.
    – Enrollment has declined 3% since 2019.
  • Graduates of English programs have many employment options and low unemployment rates.
    – Opportunities are low for direct prep jobs

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As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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