December Higher Education Demand Trends: Results Through November 2022

January 30, 2023

Results Through November (2022)

  • In November, US Google searches for academic programs increased 9% year-over-year.
    • Three of the 10 fastest-growing programs were in the arts.
  • In academic year 2021-2022, the fastest-growing master’s degree enrollment was in Data Science.
    • At the bachelor’s level, Finance grew the fastest.
  • In November, there was a strong employer demand for managers.
  • Tax is a rapidly growing job market
  • Demand for a Master’s in Education is very high.
    • Student demand is very high.
    • Employer demand is very high.
      • However, mean wages are in the 27th percentile.
    • This program is very competitive.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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