March Higher Education Demand Trends: Results Through February

April 29, 2022

Results Through February

  • Google searches for programs declined 2% year-over-year in February.
    – Google searches for brands increased 14%. 
  • Fall 2021 enrollment declined 5% year-over-year.
    – Enrollment increased in Master’s degrees and Post-Master’s certificates. 
  • The highest volume of U.S. job postings was for health care workers.
    – Postings for solar sales reps and appraisers increased 1286% year-over-year. 
  • Market demand for Econometrics programs at the Bachelor’s level is very high.
    – Enrollment has steadily grown since 2019. 
  • Foreign students represented a large share of Econometrics completions in 2020.
    – Program reporting in Economics may switch CIP codes to become STEM-qualified for foreign students.

 

Watch the Webinar Below

Reeghan

DIGITAL MARKETING SPECIALIST

As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

Related Posts

International Students Are Returning to the US

Good news! The total number of international students enrolled at US institutions has rebounded after falling sharply in 2020-21. We took a deeper dive into the data to see what is driving this growth, what programs international students are interested in, and where those students are located.

How to Find Academic Opportunity with Emerging Programs

Every year, Gray features five new and emerging academic programs with high potential in our 5 Emerging Programs webinar. Get ready for our upcoming webinar with the following blog and find out why your institution should start the new year by thinking outside of the box and considering all of the possibilities!

Top 10 Blogs on Academic Program Evaluation

The most wonderful time of the year is here – a time for friends, family, and being thankful. This is the perfect opportunity to relax, unwind, and catch up on some good reading. We picked out ten articles on academic program evaluation that you don’t want to miss.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post