January Higher Education Demand Trends: Results Through December 2022

Reeghan

March 1, 2023

Results Through December (2022)

  • In December, US Google searches for academic programs increased 23% year-over-year.
    • Cybersecurity was the fastest-growing program for searches.
  • In academic year 2021-2022, the fastest-growing master’s degree enrollment was Mechatronics.
    • At the bachelor’s level, Cybersecurity grew the fastest.
  • Job postings volume is finally trending up as of December.
  • The creator/influencer economy is an emerging academic program and Coursera has already enrolled over 40,000 people in its Influencer Marketing certificate. 
  • Demand for a Master’s in Artificial Intelligence is high. 
    • New student enrollment increased over 300% year-over-year.
    • There is high interest from international students.
    • Employer demand is unclear. Logically, it should be high, but numbers are falling, or perhaps moving to data science
    • This program is competitive, but data indicates that there is an opportunity in the online space or international.

Watch the Webinar Below

Download The presentation slides

Reeghan

DIGITAL MARKETING SPECIALIST

As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

More articles by Reeghan

Related Posts

Recharge Your Program Portfolio with This Emerging Program

Looking for an exciting and innovative field of study? Look no further than energy storage! As advances in energy technology continue to drive demand for more efficient and powerful ways to store energy, the need for skilled graduates in this field is growing rapidly. From mechanical and thermal energy storage to hydrogen fuel cells and even quantum batteries, the possibilities for innovation are endless. Discover how higher education is rising to the challenge and offering exciting new programs in this emerging field.

2023 March Madness: Who Will Be This Year’s Cinderella?

Experience the thrill of March Madness and discover how Cinderella teams can boost a school’s brand awareness. Follow the success stories of St. Peter’s University and Loyola University Chicago, two schools that leveraged their teams’ tournament appearances to increase their image and attract top students. Join the conversation with expert commentary on which underdogs might surprise us this year. Don’t miss this opportunity to learn how March Madness affects higher education and the exciting possibilities it holds for lesser-known teams!

Benchmarking Hockey East Association Women’s Ice Hockey

Discover how benchmarking can help your school’s athletic department make strategic resource decisions. Learn about the importance of using both internal and external data to evaluate sports teams and conferences. Using women’s ice hockey in the Hockey East Association as an example, explore how benchmarking can be applied to assess the cost per participant, cost per sport, and more. Find out how this can help schools decide on conference changes or new sports programs and attract students who major in specific programs.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post
Subscribe to Our Blog

Don’t miss the latest research and insights from Gray Associates