June Higher Education Demand Trends: Results Through May

July 29, 2022

Results Through May

  • U.S. Google searches increased 18% year-over-year in May.
    • Searches for college brands rose 22%.
  • In Fall 2021, enrollment in Bachelor’s of Multidisciplinary Studies grew the fastest year-over-year.
    • At the Master’s level, Behavioral Sciences grew the fastest.
  • Registered Nurses and Managers had the highest volume of job postings.
    • Postings for medical records technicians increased 159% year-over-year.
  • Demand for Mechanical Engineering programs at the Bachelor’s level is high.
    • Employment opportunities are strong.
    • But the student market appears to approaching saturation.
  • Graduates of Mechanical Engineering programs have many employment options, and typically earn high wages.

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As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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