May Higher Education Demand Trends: Results Through April

July 14, 2022

Results Through April

  • Trends
    • U.S. Google searches for academic programs declined year-over-year, continuing the recent pattern.
    • International searches for U.S. programs were flat.
    • Job postings fell year-over-year, reversing a recent trend. 
  • Enrollment data analysis
    • In general, first-time enrollments in Bachelor’s programs are a strong predictor of completions.
    • Initial majors in Biology and Engineering, General are most likely to change majors.
    • Psychology is the biggest parachute program.
    • Some “parachutes” appear to be simply increased specializations: Accounting, Finance, Marketing
    • Liberal arts programs also often function as parachutes or late-choice majors.
  • Program of the month: Associate degree in Economics (for transfer)
    • Mandatory seamless transfer arrangements can drive dramatic program growth.
    • Using the data to identify and then answer the right questions can drive important insights.

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As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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