October Higher Education Demand Trends: Results Through September 2022

November 17, 2022

Results Through September (2022)

  • In September, US Google searches for academic programs increased 16% year-over-year.
  • However, enrollment declined 5-7% (bachelor’s and master’s programs)
    • This could suggest weak near-term growth, but strong longer-term growth as searchers become students.
  • In Spring 2022, Computer Science had the fastest year-over-year bachelor’s degree enrollment growth.
    • At the master’s level, Information Science grew the fastest.
  • Registered Nurses had the highest volume of job postings for bachelor’s and above graduates.
    • Tax Preparers grew the fastest year-over-year.
  • Demand for Animal Sciences programs at the bachelor’s level is high.
    • Student demand is very high.
    • Jobs per graduate and wages are very low, however, many Animal Sciences graduates go into other fields.
    • There are signs that the market for this program is not saturated.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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