Nationally, student demand for Mental Health Programs is rising. Last year, inquiries and Google searches for the program both rose over 12%, while program completions rose 10%. Competition remains manageable in this field, with only 210 schools offering the program in the U.S. Among the competitors, distance education providers appear to be taking share; only 8% of schools offering this program are online, but they produce 25% of the graduates. On the employment front, there were over 16,000 related job postings last year and 9% average annual growth in employment. Unfortunately, earnings are low; according to the Bureau of Labor Statistics, the 10th percentile wage is just $30,000 for a field in which over 45% of employees have a graduate degree.
Analyzing market data informs academic program evaluation and decision-making, leading to a strong program portfolio. Once an institution has analyzed their market data, they can rely on the data to inform which programs to start, stop, and grow. In this blog, we will show how institutions can apply the market analysis that leads to a successful new program proposal.