enrollment
College Enrollment is Springing Back Up
We’ve got the 2022 Spring enrollment data, and the news is good! But pay attention. Knowing which degree levels and which programs are enrolling students is important.
data-informed academic program Evaluation and Management
Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.
Data
Strategy
Insights
Education
About us
Who We Are
Gray helps higher-education institutions make high-stakes decisions. We provide the best available data, software, and services to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.
Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic research and facilitate decision making.
Our processes enable data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.
What we do
Creating academic program strategies
Academic Program and Portfolio Strategy
Programmatic choices are among the most important and difficult strategic decisions an education provider can make…
Program Evaluation System (PES)
Gray Associates’ Program Evaluation System (PES) provides data on student demand, employment, and competition…
Market Analysis Program (MAP)
Gray’s Market Analysis Program (MAP) helps colleges and universities make better, faster, and data-informed decisions….
Program Economics Platform (PEP)
A complex web of cross-subsidies underlies the academic program portfolio of higher education institutions…
Campus Location Strategy
Gray has been helping colleges and universities develop campus-location strategies for several years.
Offer Design and Price Optimization for Higher Education Institutions
An outdated program portfolio may include once-great programs that now have limited student demand or jobs for graduates.
Acquisition Screening
Using GrayData, we have developed tools to help clients screen and prioritize hundreds of potential acquisition targets.
Program Evaluation System (PES)
Several years in the industry have given us invaluable knowledge in the field in which we pride ourselves.
Market Analysis
We always guarantee a good quality of our services/projects to ensure that clients’ satisfaction is achieved.
PES+
PES+ provides institutions of higher education with the data and tools required to enhance their program portfolios. This includes information on program markets and economics.
PES+
With PES+ you can grow enrollment, reduce costs, speed decision-making, and make data-informed program decisions throughout the entire program life cycle.
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Optimization
For higher-education institutions, Gray conducts sophisticated research to optimize institutional value propositions and pricing.
Optimization provides substantial near-term financial benefits.
Optimization
The right prices enable colleges and universities to drive enrollment growth, improve cash flow, or, more often, a blend of the two. The results of these changes can be substantial.
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Custom
We provide custom solutions tailored to your specific needs. Please send your inquiry to Info@GrayAssociates.com or give us a call on 617.366.2838.
Custom
We provide custom solutions tailored to your specific needs. Please send your inquiry to Info@GrayAssociates.com or give us a call on 617.366.2838.
contact us
What We Offer
What We Offer
Better Tools and Data
Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size up the competition, and model economics. Our exclusive data solutions and unparalleled analysis provide you with more than numbers: We give you deep strategic insight.
Our Proven, Customizable Process
Our approach is tailored to your circumstances. Our data analysis is customized to your markets, your programs, and your mission. Our workshops are designed to include the correct participants for your institution. In the workshops, we enable your team to make better-informed decisions that combine the best available data with institutional judgment and insights.
World-Class Expertise
The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.
Facilitation
We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.
experience excellence
Gray Associates, Inc. is a software and services firm focused exclusively on higher education
Gray Associates, Inc. is a software and service firm focused exclusively on higher education.
We help higher education clients evaluate and manage their academic program portfolio to maximize outcomes for students, the school, and its constituencies.
Review our latest posts
Gray Blogs and Webinars
Academic Program Evaluation
Why Do You Need a Program Evaluation System (PES)?
A sound Program Evaluation System (PES) marshals the data, software, people, and decision-making processes that enable fast, well-informed, and broadly supported program decisions. Several of the largest and most successful participants in higher education now use a Program Evaluation System (PES) to guide their program decisions.
Webinar
August Higher Education Demand Trends: Results Through July
Labor market data shows plenty of jobs for our August Program of the Month, but less than half of the jobs require a degree. If you are planning to offer this program, make sure you weigh the pros and cons.
International Student Demand
Top 5 Academic Programs with High International Student Demand
Just a year ago, media pundits declared that the US was losing its place as a beacon for international students and that the demand would not recover. Fortunately, they were wrong.
Gray data shows that post-COVID, international student demand is healthy, and new programs offer promising growth.
Athletics
USC, UCLA Big Ten Playbook
At Gray, we follow stories that are important to our higher education community, and when UCLA and USC announced their plan to move to Big Ten Conference, they changed the landscape of college sports in the US. We focused on looking at the impact beyond football; using our new Athletics Evaluation Software, we made a list of strategic decisions that would allow USC & UCLA to assimilate with the Big Ten without compromising sports unique to their current footprint.
Humanities
Fall Back Careers for Humanities Majors
Humanities majors continue to take a bit of a beating in the press. Nevertheless, we decided to delve deeper into what humanities majors do after they graduate from college. What we found was a little surprising.
Gray promise
Our Brand Promise
Data-Inspired Decisions
We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.
Industry Leading Research
Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.
Higher Education Mission
We are part of the higher education community and feel responsible to the industry.
DEDICATION IS WHAT DRIVES US
Gray provides institutions of higher education the analytical tools and strategic guidance to make effective, efficient, and successful program management decisions.
Customer Success Hub
Start with an Overview of your system. These documents will give you insight into the data and processes that you will use to create successful programs. Learn about the Program Evaluation System Plus (PES+) or Program Economics.
Testimonials
Curious about what people say about us & our services?
Our Mission
Help education clients develop data-informed institutional strategies
Gray Associates, Inc. is a strategy firm focused on higher education. We help education clients develop data-informed institutional and strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, and competition.
Our analysis helps you focus on the initiatives that will make a meaningful difference.
LET’S DISCUSS ACADEMIC PROGRAM PLANNING
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We respond within 48 hours
We answer all email and requests as they come in. If you have an urgent matter please click the link below to give us a call.