What 5 Higher Education Programs Have the Fastest Growth in Student Demand?

Posted by Bob Atkins on May 24, 2018 7:59:00 AM

The 5 Fastest Growing Programs

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Topics: Programs and Cities

In Large US Cities, Student Demand for Higher Education Continues to Decline.

Posted by Bob Atkins on May 22, 2018 1:00:00 PM

Student Demand for 5 Large Cities

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Topics: Programs and Cities

Gray’s Market Assessment Program Identified 20 Attractive Markets for Electrical Engineering.

Posted by Bob Atkins on May 21, 2018 2:40:00 PM

Top 20 Markets for Electrical Engineering

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Topics: Higher Education

In 2017, Demand for On-Ground Programs Fell 15% and Continues to Fall in 2018.

Posted by Bob Atkins on May 17, 2018 9:15:00 AM

Student Demand for On-Campus Programs

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Topics: On-Ground Programs

Gray Tracks Google Search Volumes for Over 200 Programs by County.

Posted by Bob Atkins on May 14, 2018 2:00:00 PM

Overall Google Search Volumes by Academic Program

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Topics: Google Search Volumes

In 2017, Student Demand for Online Programs Grew 5%.

Posted by Bob Atkins on May 11, 2018 2:22:00 PM

Student Demand for Online Education

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Topics: Online Programs

Is Demand for Higher Education Programs Resuming Its Decline?

Posted by Bob Atkins on May 8, 2018 4:50:00 PM

Overall Student Demand for Higher Education

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Topics: Inquiry Volumes

Reinvesting in the Right Online Academic Programs

Posted by Mark Keleher on Apr 27, 2018 1:15:00 PM

Gray recently had the opportunity to work with the Provost of a private, non-profit college with over 36,000 students enrolled in a variety of undergraduate and graduate programs.  The college's existing portfolio consisted entirely of online programs.  When the college initially conceived the project, it was thinking in terms of identifying new flagship programs, but as they engaged with Gray, they began to think more broadly.  As she explained, “We realized it was more than just looking for a flagship program – we also needed to look at our entire portfolio of programs….  And I thought Gray would allow us to do that.” 

"In Gray, I truly felt like we had a partner we could trust."

Online College Serving more than 36,000 Students

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Topics: Higher Education

Institutions Must Invest in Excellence to Sustain Enrollment in Face of Weak Student Demand, Gray Associates Reports

Posted by Ellis Simon on Apr 25, 2018 4:00:00 PM

Inquiry and Google Search Volume Decline for March 2018, Pointing to Lower Demand   

Colleges and universities must invest in “academic excellence” if they want to withstand declining student demand and sustain – or grow – their enrollment.  “Growth without academic excellence is not only difficult, it may be impossible,” Robert Atkins, CEO of Gray Associates, a higher education consulting firm, told participants in the firm’s most recent monthly webcast on demand trends in higher education, held Thursday, April 20.

According to the National Center for Education Statistics (NCES), between 2010 and 2016 college enrollment dropped from 21.6 million to 20.2 million, a 6.5 percent decline.  This has led many institutions to cut expenses and, in some cases, lay off faculty and/or staff.  More than 400 colleges and universities, mostly in the for-profit sector, closed last year.  Other schools have attempted to wrest market share from the competition by increasing advertising budgets.

However, cost cutting and advertising are not sufficient to turn around struggling institutions.  “You need to make a sustained investment in the quality of the education you provide, which, in turn, will help you attract students at a lower cost than brute force marketing,” Mr. Atkins said, adding that schools need to make their programs better and differentiate them in an increasingly competitive market.

To a large degree, their success will depend on the quality of data they use to make decisions about programs and markets.  “You will need the best radar to find those spots where growth is possible,” he pointed out.

Both Gray’s inquiry volume data and Google search volume data for March point to continuing declines in demand.  Inquiry volumes were down six percent, year-over-year, while Google search volume was 11 percent lower.

National Google Searches1

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Topics: Higher Education

WASC ARC 2018 Conference, April 25 - 27:   Bob Atkins to Speak on Program Assessment Best Practices

Posted by Ellis Simon on Apr 20, 2018 2:30:00 PM

Gray Associates Founder and Chief Executive Officer Robert Atkins will be a presenter at the Western Association of Schools and Colleges (WASC) Academic Resource Conference (ARC), April 25 – 27 at the Hyatt Regency hotel in Burlingame, CA.  He will participate in a session on “Best Practices in the Assessment of Current and New Programs.”  His co-presenter will be Joseph Hoey, Vice Provost, National University.

Session participants will learn how to assess the fit between an institution’s programs and external markets.  Mr. Atkins will identify sources for data on student demand, employment opportunities, competition, and degree fit.  These are the four components of Gray’s Program Evaluation System, which enables institutions to select the best programs to Start, Stop, Sustain and Grow, both online and at each campus.  Gray's data, systems and processes have been used by colleges and universities that serve over 1.0 million students nationwide.

The session takes place 9:15 – 10:15 a.m. Thursday, April 26th, in Sandpebble Room C.  It is included in the following conference tracks: Track 3 – Student Learning and Achievement; Track 4 – Telling Higher Education’s Story, and Track 5 – Higher Education’s Stakeholders: Families, Employers, Policy Makers, and the Public.  For more information about the conference visit https://2018.wascarc.org/.     

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Topics: Higher Education