[Map] Student Interest in Online Higher Education is Growing Fastest in the Midwest.

Posted by Bob Atkins on Sep 19, 2018 8:45:00 AM

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Topics: Online Programs


Interest in Higher-Level Degrees Among Prospective Students is Growing.

Posted by Bob Atkins on Sep 18, 2018 4:18:11 PM

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Topics: Inquiry Volumes


Declining Enrollment? Two Large Programs to Consider.

Posted by Bob Atkins on Sep 14, 2018 4:31:26 PM

Five Largest Programs Since January 2012

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Topics: Programs and Cities


Four Straight Months of Growth in Demand for Higher Education.

Posted by Bob Atkins on Sep 13, 2018 4:30:37 PM

Overall Student Demand for Higher Education

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Topics: Inquiry Volumes


Higher Ed Inquiry Volume Improves in Five Largest Cities

Posted by Ellis Simon on Aug 29, 2018 12:26:00 PM

Inquiry volumes improved in June for the five largest U.S. cities, according to Gray Associates, a higher education consulting firm.  In three of the five cities, inquiries were higher, year-over-year, while in the two other cities the rate of decline slowed.

An inquiry is a prospective student’s request for information about an academic program or institution prior to applying.  Gray tracks inquiry volume as part of its Program Evaluation System, used by colleges and universities to make strategic decisions regarding which academic programs to Start, Stop, Sustain or Grow.

The strongest showing was in Los Angeles, where inquiry volume rose 17 percent after dropping eight percent from June 2016 to June 2017.  Philadelphia and Chicago reported gains of eight percent and five percent, respectively.  A year ago, inquiries declined 13 percent in both markets.

The weakest showing was for New York, where inquiries fell by six percent year-over-year for June, a slight improvement over the seven percent decrease a year ago.  Inquiry volume for Houston fell one percent, but vastly outperformed 2017, when inquiries dropped 26 percent.

Updated Cities

Results for Five Largest Programs Mixed; Criminal Justice and Nursing Fall, while Medical Assistant and Healthcare Administration Increase

Three of the five largest programs had lower inquiry volume in June while the other two saw increases.  The biggest decline was for Criminal Justice, down 70 percent, year-over-year.  Registered Nursing fell 16 percent and Business Administration dropped one percent.  Inquiries rose 64 percent for Medical Assistant and 13 percent for Healthcare Administration.

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Topics: Higher Education


Inquiry-to-Application Rates Are Down in 2018.

Posted by Bob Atkins on Aug 27, 2018 9:05:00 AM

Overall Student Inquiry Conversions

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Topics: Conversions


Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.

Posted by Ellis Simon on Aug 24, 2018 9:10:00 AM

Inquiry Volume for Online Higher Education Programs Are Higher for All Three Months of the Second Quarter

Overall, enrollment in higher education institutions has been declining for several years.  In this gloom, there are a few bright spots, and one is demand for online programs.  Student inquiries for higher education programs at colleges and universities rose eight percent year-over-year in June, according to Gray Associates, a higher education consulting firm.  June was the third consecutive month to see higher volume.  Inquiries were up four percent for April and seven percent for May.

An inquiry is a prospective student’s request for information about an academic program or institution prior to submitting an application.  Gray tracks inquiry volume as part of its Program Evaluation System (PES), used by colleges and universities to make strategic decisions regarding which academic programs to Start, Stop, Sustain or Grow.

Growth was driven entirely by inquiries for online programs, which were higher in five of the first six months of 2018.  Inquiries for on-campus programs fell 18 percent in June and have declined for the first six months of 2018 and for all of 2017.

Inquiries for Online Programs Blog

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Topics: Higher Education


Student Demand Trends Vary Widely by Program and Location.

Posted by Bob Atkins on Aug 23, 2018 1:00:00 PM

The Five Largest Higher Education Programs Since January of 2012

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Topics: Programs and Cities


Google Searches for Higher Education Programs Continue to Decline

Posted by Ellis Simon on Aug 21, 2018 3:50:15 PM

Google searches for higher education programs and institutional brands continue to fall, reports Gray Associates, a higher education consulting firm.

Searches for programs were off four percent, year-over-year, for the first six months of 2018.  In June, the most recent month for which complete data is available, searches were three percent lower.

Searches are a predictor of future enrollment levels.  Search volume is one of more than 40 critical program data elements that are incorporated into Gray's Program Evaluation System (PES), used by colleges and universities to make decisions on which programs to Start, Stop, Sustain, or Grow.

Gray tracks Google searches for the 200 largest higher education programs in the IPEDS (Integrated Postsecondary Education Data System) database and uses 25 keywords for each program.  These 200 programs combined account for 67 percent of program completions.

Google Searches - 200 Largest Academic Programs

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Topics: Higher Education


This Downward Trend for On-Campus Programs Is Accelerating.

Posted by Bob Atkins on Aug 14, 2018 9:15:00 AM

Student Demand for On-Campus Programs

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Topics: On-Ground Programs