5 of the Largest 75 Programs that Shrank 53% or More.

Posted by Bob Atkins on Aug 16, 2017 4:15:00 PM

Higher Education Programs with the Slowest Inquiry Growth

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Topics: Inquiry Volumes

In June, UCLA Led Branded Searches for Higher Education.

Posted by Bob Atkins on Aug 11, 2017 3:30:00 PM

Higher Education Google Searches by Brand

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Topics: Google Search Volumes

Higher Education Healthcare Programs have Fast-Growing Marketing Budgets.

Posted by Bob Atkins on Aug 9, 2017 8:01:00 AM

Higher Education Budget Spending by Academic Program

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Topics: Inquiry Volumes

Which of the Largest Higher Education Programs Declined 20%?

Posted by Bob Atkins on Aug 4, 2017 2:00:00 PM

The Largest Academic Programs in Higher Education

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Topics: Programs and Cities

Operations Management: One of the Top Two Academic Programs for Employment, Gray Associates Analysis Shows

Posted by Ellis Simon on Aug 1, 2017 7:07:44 PM

Operations Management and Supervision tied for the title of the academic program with the best employment opportunities for college graduates nationwide, according to an analysis by Gray Associates, a higher education strategy consulting firm.  To identify the winners, Gray scored over 1,400 academic programs on their employment potential using metrics on total employment, job openings, job postings and wages from Burning Glass Technologies, the Bureau of Labor Statistics, the American Community Survey and the U.S. Department of Education.

“Employment is a critical dimension of program evaluation that college and university leaders and faculty should use to assess their academic program portfolios,” said Gray CEO Robert Atkins.  “However, institutions cannot rely solely on BLS data to get a reliable picture of the job market.”

Because it is based on a survey, BLS employment data is always a year or two out of date by the time it is published and used, Mr. Atkins explained.  In addition, BLS growth forecasts are usually off by 50 percent or more.  “That is why we combine BLS with Burning Glass Technologies’ job postings, American Community Survey data on wages, and other sources to provide a more complete and current picture of employer’s needs.”

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Topics: Higher Education

The Seismic Shift in Higher Education Continues – Online Program Demand is up 21%!

Posted by Bob Atkins on Aug 1, 2017 8:00:00 AM

Student Demand for Online Education

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Topics: Online Programs

Where do Employers Need Operations Management Majors the Most?

Posted by Bob Atkins on Jul 30, 2017 6:30:00 PM

Markets Employers Need Operations Management Majors

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Topics: Higher Education

The Top 10 Majors Employers Need.

Posted by Bob Atkins on Jul 28, 2017 3:15:00 PM

The Top 10 Majors Employers Need

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Topics: Job Postings

Fewer Students Interested in Higher Education Through the 1st Half of 2017.

Posted by Bob Atkins on Jul 26, 2017 5:15:00 PM

National Student Demand for Higher Education

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Topics: Inquiry Volumes

Higher Education Google Search Volume Up for 2017, Gray Associates Reports

Posted by Ellis Simon on Jul 25, 2017 4:10:00 PM

Google search volume for academic programs and institutions of higher learning in the United States is up for each of the first five months of 2017, and was up five percent for May, according to an analysis by Gray Associates, a higher education strategy consulting firm.

“A Google search is often a student’s first step in deciding what to study and where to enroll,” noted Gray CEO Robert Atkins.  “Search volume is an early indicator of future enrollment trends since searches typically precede students making inquiries about programs and/or institutions.”

Google Search Volumes.png

Gray tracks search volume on 5,000 keywords for the 200 largest academic programs and for 70 higher education brands.  The analysis was presented at its July 20 webinar on the most recent student and employer demand trends for higher education.  Other findings were:

  • The top 25 keywords associated with Medical Assistant and MBA generated the most program searches in May 2017, approximately 200,000 for each of these programs.
  • Keywords associated with Health Care Administration were the most expensive in May, with a weighted average cost per click around $23.
  • The University of California – Los Angeles was the most searched brand among the 70 higher education brands that Gray tracks.  UCLA appeared in more than 13.5 million Google keyword searches, more than twice for the second most-searched brand, Harvard University.  

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Topics: Higher Education