The Number of Students Interested in Online Programs Continues to Grow.

Posted by Bob Atkins on Nov 16, 2018 9:50:42 AM

Online Program Demand

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Topics: Online Programs


Interest in Higher Education Inquiry Volumes Increased 2% in September.

Posted by Bob Atkins on Nov 13, 2018 4:34:33 PM

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Topics: Inquiry Volumes


Balancing ‘Mission and Money’:  Using Program Margins to Fund the Mission

Posted by Ellis Simon on Oct 24, 2018 4:45:05 PM

“Understanding program margins enables colleges to direct funds from high-contribution programs to smaller programs that may lose money.  These planned cross-subsidies help colleges fund and assert their mission,” according to Dr. William Massy, an emeritus Stanford University faculty member and administrator.  "But, many colleges and universities struggle to balance mission and money for academic programs because they do not have systems to track program economics.” Dr. Massy said.  

To help colleges understand the economics of their academic programs, Gray Associates, a higher-education consulting firm, developed a SaaS solution to calculate contribution margins by program, course, and instructor.  Dr. Massy and Bob Atkins, CEO of Gray Associates, introduced the new service on a conference call on September 11, 2018.  “From a financial perspective, a program is the sum of the courses taken by students in a given major,” Mr. Atkins explained.  “We collect revenue data, including tuition, fees, and grants, at the student level, as well as faculty salaries and other direct costs by course.  Then, we combine the revenue and costs for courses taken by each student in a major.  This enables our systems to track revenue, direct instructional cost, and contribution margin by student, course, department, and campus.”

"What we found," said Mr. Atkins, "Is that most programs have positive contribution margins.  So schools need a better measure of success:  they need a comparison with their other programs and with the same program at other schools."  To make valid comparisons, schools need to use a common denominator that can put large programs on a similar footing with smaller programs.

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Topics: Higher Education


Demand for Online Programs Continues to Soar.

Posted by Bob Atkins on Oct 17, 2018 1:40:24 PM

Inquiries for Online Programs

  • Inquiries for online programs grew 7% year-over-year in August.
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Topics: Online Programs


[Interactive Map] Midwestern State Leads the Growth in Online Education.

Posted by Bob Atkins on Oct 12, 2018 12:14:31 PM

Online Inquiries:  Year-over-Year Inquiries by State

  • Year-to-date, online inquiries in Kansas have grown the fastest year-over-year (+38.87%).

Topics: Online Programs


For This Market, RN Scores Better Than 98% of All Higher Education Programs.

Posted by Bob Atkins on Oct 4, 2018 5:31:00 PM

Academic Program Scorecard

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Topics: Higher Education


Promising Growth in the Demand for Higher Education Programs.

Posted by Bob Atkins on Sep 28, 2018 2:00:00 PM

Overall Demand for Higher Education

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Topics: Inquiry Volumes


Is Student Interest in Higher Education Growing in the Largest US Cities?

Posted by Bob Atkins on Sep 20, 2018 12:09:12 PM

Student Demand in The Big 5 Cities

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Topics: Programs and Cities


[Map] Student Interest in Online Higher Education is Growing Fastest in the Midwest.

Posted by Bob Atkins on Sep 19, 2018 8:45:00 AM

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Topics: Online Programs


Interest in Higher-Level Degrees Among Prospective Students is Growing.

Posted by Bob Atkins on Sep 18, 2018 4:18:11 PM

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Topics: Inquiry Volumes