Labor market data shows plenty of jobs for our August Program of the Month, but less than half of the jobs require a degree. If you are planning to offer this program, make sure you weigh the pros and cons.
Just a year ago, media pundits declared that the US was losing its place as a beacon for international students and that the demand would not recover. Fortunately, they were wrong. Gray data shows that post-COVID, international student demand is healthy, and new programs offer promising growth.
At Gray, we follow stories that are important to our higher education community, and when UCLA and USC announced their plan to move to Big Ten Conference, they changed the landscape of college sports in the US. We focused on looking at the impact beyond football; using our new Athletics Evaluation Software, we made a list of strategic decisions that would allow USC & UCLA to assimilate with the Big Ten without compromising sports unique to their current footprint.
Humanities majors continue to take a bit of a beating in the press. Nevertheless, we decided to delve deeper into what humanities majors do after they graduate from college. What we found was a little surprising.
When planning your academic program portfolio, labor data is indeed important, but your market data should not only include labor market demand. A successful academic program evaluation is not based on one dimension of data. The fallacy of that has gotten many a school into trouble.
Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
