About Gray Associates
Introduction to Gray
Gray Associates provides the only academic Program Evaluation System (PES) for higher education. Combining software, data, and facilitated processes, Gray’s PES enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. PES includes current, local data on student demand, plus jobs, skills, and competition for more than 1,500 academic programs. PES corrects profound errors in many widely-used labor market data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters locations of the institutions; Gray puts them back in the markets where the students live. PES also provides easy-to-understand dashboards that use internal data to track program economics, academic performance, and diversity. PES enables collaborative, data-informed program evaluation and ongoing program portfolio management, which allows institutions to adapt to a rapidly changing environment. By strengthening program evaluation and management, PES increases enrollment, strengthens financial results, and improves DEI.
Gray’s Brand Promise
Gray Associates is data-informed, industry-leading, and focused on doing no harm. We value our commitment to providing only the most accurate data, insights, and guidance to our clients and community.
Gray's Process Was Critical
“We could have been headed in a different direction without the data Gray provided. Some of the programs we favored were probably not viable,” explains the CMO. “We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?”
“The detail and sophistication that Gray brought to the process of their research was critical to assure that my University was getting the results that we needed – this was not a one-size-fits-all type of market research project.”