About Gray Associates

Gray Associates

Introduction to Gray

Gray is a data analytics, software, and strategy firm focused on higher education. We help colleges and universities develop data-informed academic program strategies that maximize outcomes for students, institutions, and their constituencies.
Our subscription software is exclusively built for evaluating academic program portfolios and for analyzing competitive and employer markets. Beyond our software offerings, we provide strategic research and support to colleges and universities, working together to craft strategies for program selection, campus locations, acquisitions, offerings, economics, and more.

what we do

We always strive for elaborate results and do our best for our clients


Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics. This analysis helps our clients understand the strategic issues their organizations must address.


Gray helps you identify the changes in educational offerings, business designs, and operations that effectively address these strategic issues. In particular, our analysis helps you focus on the few initiatives that will make a meaningful difference to your performance.


Gray works closely with you and your team to enhance and refine the research, insight, and key initiatives. As part of our strategy engagements, we help your team develop a shared understanding of the market and commit to the strategic initiatives required to win.


Gray helps you develop and manage strategy implementation. This work includes setting goals, planning work, aligning resources, and identifying and resolving issues as they arise.

Gray’s Brand Promise

Gray Associates is data inspired, industry leading and committed to higher education. It is important for us to provide only the most accurate data and guidance to our clients, communities and industry.