About Gray Associates

Subscribe to Our Blog For the Latest Higher Ed Demand Trends

Introduction to Gray

Gray Associates, Inc. is a data analytics, software, and strategy consulting firm focused on
higher education.  We help colleges and universities develop data-informed academic program
strategies that maximize outcomes for students, institutions, and their constituencies.  We have
developed industry-leading databases on market demand for academic programs, a software
platform to calculate and track program economics, and a program planning tool to model the
impact of academic program decisions on an institution’s future.  We combine our data on
program markets and economics with an institutional self-evaluation of mission and academic
performance in an integrated approach to program assessment. Using this information, our
collaborative workshop approach brings faculty and school leadership together to select the
best programs to Stop, Start, Sustain, and Grow.

Research: Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.  This analysis helps our clients understand the strategic issues their organizations must address.

Insight:  Gray helps you identify the changes in educational offerings, business designs, and operations that effectively address these strategic issues.  In particular, our analysis helps you focus on the few initiatives that will make a meaningful difference to your performance.

Strategy:  Gray works closely with you and your team to enhance and refine the research, insight, and key initiatives.  As part of our strategy engagements, we help your team develop a shared understanding of the market and commit to the strategic initiatives required to win.

Execution:  Gray helps you develop and manage strategy implementation.  This work includes setting goals, planning work, aligning resources, and identifying and resolving issues as they arise.