2017 April GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on May 29, 2017 10:27:00 AM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from April of 2017 that we released in May:

  • Overall inquiry volumes continue to decline 15%. 
  • But, a few trends are diverging by segment.
    • Student demand for on-campus programs fell 18%, while student demand for online programs grew 4%.
    • Conversions on-campus fell 17%, but online conversions are up close to 70%.
  • Mature Learners are an emerging segment with unusual interests. 
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Topics: 2017

2017 Webcast Series: Best Practices in Program Portfolio Evaluation - Running an Effective Program Portfolio Evaluation Process

Posted by Mark Keleher on May 8, 2017 1:45:00 PM

In the fourth episode of our webcast series on The Best Practices in Program Portfolio Evaluation, we shared a process that leads to high-quality program decisions, and ensures that these choices have the support of faculty and institutional leaders. 

Our team has facilitated this process at institutions across the country.  It combines a workshop with the best data on markets for higher education.  

Why has this process been successful?

  • Transparent - Enables a frank discussion of program metrics and scoring rubrics–and their limitations
  • Cross-Functional - Engages key stakeholders from the administration and faculty
  • Market Data - Provides all participants with relevant data on student demand, employer demand, and competition
  • Judgment - Encourages participants to use the data to inform their judgment, not to replace it
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Topics: Best Practices in Program Portfolio Evaluation

2017 March GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Apr 24, 2017 2:02:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from March of 2017 that we released in April:

  • Overall inquiry volumes continue to decline 8%. 
  • But, trends are strongly diverging by segment.
    • External inquiries dropped 15%, but Branded inquiries rose 8%.
    • Inquiries for on-campus programs fell 11%, while inquiries for online jumped 21%.
    • Conversions on-campus fell 20%, but online programs are up over 50%. 
  • Human Services continues to be the fastest-growing program.
  • Employment for Liberal Arts majors is more promising than thought.
    • Liberal Arts graduates are employed in many fields.
    • Median salaries for many programs are above the national average.
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Topics: 2017

2017 Webcast Series: Best Practices in Program Portfolio Evaluation - Competitive Intensity

Posted by Mark Keleher on Apr 18, 2017 2:17:00 PM

In the third webcast of our series on The Best Practices in Program Portfolio Evaluation, we shared insights on how to evaluate competition for new and existing academic programs.  

We highlighted the major datasets on competition and their pitfalls so you can effectively use them to inform your program decisions.  These metrics included:

  •   Completions Per Capita - Given its population, is this market more competitive than others? 
  •   Average Program Size - Are competing programs growing or shrinking? 
  •   Cost Per Inquiry - How intense is the keyword competition for this program?
  •   Change in Number of Institutions - Are other institutions entering or leaving the market?
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Topics: Best Practices in Program Portfolio Evaluation

2017 February GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Mar 27, 2017 2:33:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from February of 2017 that we released in March:

  • Overall student inquiries are declining.
  • But, online education is continuing to grow.
  • Rapid growth in Post-Master's certificates continues.
  • Human Services continues to be the fastest- growing program.
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Topics: 2017

2017 Webcast Series: Best Practices in Program Portfolio Evaluation - Employer Demand

Posted by Mark Keleher on Mar 13, 2017 1:58:00 PM

In the second webcast of our 4-part series on The Best Practices in Program Portfolio Evaluation, we highlighted all of the sources your institution can use to evaluate employer needs for your graduates.  We also shared the limitations of each data source, so you can use them more safely.

Here is a summary from our live webcast on employer demand: 

  •    BLS data is readily available, but is dated and a weak indicator of trends.
  •    Job posting data is vital for trends in employment growth, skills and certifications. 
  •    Aligning labor market data (SOCs) with programs (CIPs) is hard and error-prone. 
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Topics: Best Practices in Program Portfolio Evaluation

2017 January GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Feb 21, 2017 3:18:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from January of 2017 that we released in February:

  • Overall student inquiries are declining. 
  • Rapid growth in Post-Master's certificates continues.
  • Inquiries for Human Services and Medical Insurance Coding are up over 100%.
  • Microsoft Office is a critical skill set.
  • Online programs are continually taking share from on-ground programs.

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Topics: 2017

2017 Webcast Series: Best Practices in Program Portfolio Evaluation - Student Demand

Posted by Mark Keleher on Feb 20, 2017 11:36:00 AM

The first webcast in our series on The Best Practices in Program Portfolio Evaluation focused on Student Demand.  Our goal was to help you understand how to get and use Google data, Inquiry volumes, Integrated Postsecondary Education Data System (IPEDS) completions, and geo-spatial analysis to assess demand for your programs.  Importantly, we also explained the weaknesses in each of these datasets, so you can use them safely.  As an example, IPEDS completions are a measure of student demand; however, Bachelor's degree completers started school 4-8 years ago, so trends in IPEDS appear years after they have occurred.  On the other hand, search data is more current (but has its own issues).

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Topics: Best Practices in Program Portfolio Evaluation

2016 December GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jan 23, 2017 12:20:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from December that we released in January:

  • Health Care, IT, Education, and Management dominate job postings.
  • Inquiry growth for graduate programs has begun to decline.
  • External inquiries continued to drop.
  • Overall Google program search volumes increased.
  • Inquiries and conversions for online programs are growing.

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Topics: 2016

2016 November GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Dec 22, 2016 10:17:00 AM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from November that we released in December:

  • External (or PPL) inquiries for higher education have dropped an average of 15% in 2016.
  • Year-to-date, inquiries for online programs are flat year-over-year.
  • After a drop in October, inquiries for online programs grew 5%.
  • Two of the five cities with the highest number of job postings grew year-over-year in 2016.
  • Nationally, the most requested hard skill for jobs requiring a degree was quality assurance.

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Topics: 2016