2018 Webcast: Understanding Program Economics

Posted by Mark Keleher on Sep 25, 2018 3:58:00 PM

Dr. Bill Massy, former VP of Stanford University, joined Gray's CEO, Bob Atkins, to share an approach to understanding the revenue, cost, and contribution margin for each of your current academic programs.   

Dr. Massy and Bob also shared a case study on a large program with a reputation for high costs.  Our registrants and attendees learned how to calculate a program's revenue, cost, and contribution including both departmental and non-departmental courses.  The actual results for this program were also shared.  

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2018 August GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Sep 20, 2018 5:06:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the highlights from August of 2018 that we released in September of 2018:

  • Inquiries for online higher education programs have jumped 7% year-over-year in August.
  • Year-to-date, Arkansas is fastest-growing state for online inquiries (18.58%).
  • Computer Programming grew more than 100% year-over-year in August.

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2018 July GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Aug 23, 2018 4:50:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the highlights from July of 2018 that we released in August of 2018:

  • In July 2018, inquiry volumes increased in all of The Big Five Cities.
  • After 8 months of year-over-year declines, Gray's Google Search index rose 1% in July.
  • An example from Regis University's Program Sustainability Project where Gray's methodology has been applied to augment their internal processes.

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2018 June GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jul 26, 2018 2:29:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from June of 2018 that we released in July of 2018:

  • Overall student demand for higher education programs jumped 4%.
  • Conversion rates and conversions are now declining year-over-year.
  • Program searches on Google are down 5% this year (January through May).

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2018 May GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jun 28, 2018 5:18:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from May of 2018 that we released in June of 2018:

  • The decline in total inquiries seems to be slowing.
  • Conversions rates exceed our baseline, and should lead to rising conversion volumes.
  • Prices for inquiries are rising.
  • Successful brands are enjoying a run-up in searches.

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2018 April GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on May 30, 2018 1:52:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from April of 2018 that we released in May of 2018:

  • The decline in total inquiries seems to be slowing.
  • Both Google search and Gray inquiry data confirm this trend.
  • Conversions exceed our baseline, but are off their peak.
  • Prices for inquiries are rising.
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2018 Webcast Series:  Best Practices in Program Portfolio Assessment - Running an Effective Process

Posted by Mark Keleher on May 17, 2018 2:16:00 PM

Picking the right programs to Start, Stop, Sustain or Grow requires a combination of data, judgment, and process.  In the fourth and final episode of our webcast series, we described a process that leads to high-quality program decisions and ensures that these choices have the support of faculty and institutional leaders.

In 2017, our team facilitated this process for colleges and universities that serve over 950,000 students.  The approach we described combines the best available data on markets for academic programs with a decision-making workshop.

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2018 March GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Apr 26, 2018 2:09:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from March of 2018 that we released in April of 2018:

  • The decline in total inquiries resumed: March inquiries fell 6%.
  • The downward trend was confirmed by an 11% decline in Google searches.
  • For the first time in five months, searches for online programs fell, dropping 12%.
  • After two years of increases, conversion rates also declined. 
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2018 Webcast Series:  Best Practices in Program Portfolio Assessment - Competition

Posted by Mark Keleher on Apr 18, 2018 2:05:00 PM

Part 3 of Gray's webcast series on Best Practices in Program Portfolio Assessment concentrated on Competition and Strategic Fit.  During this webcast, our team shared insights on how to evaluate the competition for new and existing academic programs.

We shared all of the major datasets on competition to help your institution understand how to use them to effectively inform your program decisions. 

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2018 February GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Mar 28, 2018 12:19:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from February of 2018 that we released in March of 2018:

  • The overall inquiry volumes are flat.
  • August conversions dropped 8%.
  • Inquiries for online programs grew 4%.
  • On-ground continued a rapid decline. Inquiries for on-ground fell 7%, conversions dropped 21%.
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