Higher-Education Demand Trends May: Results Through April

Posted by Ned Caron on Jun 25, 2021 10:12:36 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the April Webinar going over results from March:

Inquiry volume for programs increased 3% year-over-year in April

February and March volumes had increased after 13 months of year-over-year decline.
Inquiries for on-campus programs increased 6% year-over-year.
Inquiries for online programs declined 8% year-over-year.

Google search volume for programs stayed flat year-over-year.

Searches for Massage Therapy had the largest increase year-over-year in April.

In New York, student demand for a Bachelor’s degree in Journalism is favorable but declining, and employment opportunities are modest




As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.


You can watch the video below.

2021 Gray Monthly Webinar May

Topics: GrayReports, Organizational Leadership


Higher-Education Demand Trends April: Results Through March

Posted by Ned Caron on May 28, 2021 9:26:39 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the April Webinar going over results from March:

Inquiry volume for programs increased 3% in March

  • February and March volumes both increased, following 13 months of year-over-year declines.
  • Inquiries for on-campus programs increased 13% year-over-year.
  • Inquiries for online programs declined 1% year-over-year.
  • This is the first time on-campus has outpaced online since we started tracking this data.

Google search volume for programs increased 17% year-over-year.

  • Searches for Diagnostic Medical Sonography increased the most in March.

In Atlanta, Student Demand for a Bachelor’s degree in Bible Studies is strong.

  • Google searches have increased year-over-year for the past 8 months. 
  • Job postings have increased month-to-month in 2021.
  • However, there are very few jobs and very low pay.
  • This may fit for older students who are employed or retired and very interested in religion.

Higher-Education Demand Trends March: Results Through February

Posted by Ned Caron on May 3, 2021 7:55:51 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the March Webinar going over results from February:

Inquiry volume for programs decreased in February

  • Inquiry volumes have declined year-over-year for a year.
  • Inquiries for online programs increased 3% year-over-year.
  • Inquiries for on-campus programs were flat year-over-year.
    • Inquiries where modality was not indicated declined.
  • Inquiry prices rose year-over-year.

Higher-Education Demand Trends February: Results Through January

Posted by Ned Caron on Mar 26, 2021 8:53:58 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends. Every month, we release the latest data on a free GrayReports Webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings. If you miss the Webinar, please feel free to download the presentation or watch the replay. To whet your appetite, below are highlights from the February's Webinar going over results from January:

Inquiry volume for programs decreased in January

  • Online program inquiries increased 3% year-over-year.
  • On-campus program inquiries increased 15% year-over-year.
  • This means that inquiries where modality was not indicated declined.
  • Inquiry volume and growth continue to be dominated by healthcare fields.


Google search volume for programs decreased by 3% year-over-year.

  • Searches for Criminal Justice programs increased 185%.


Student Demand for Associate Biology programs in Ohio is strong

Job Posting volumes related to Biology programs in Ohio have fluctuated over the past year

As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

GMT20210218-185955_Higher-Edu_1920x1080

Topics: Higher Education, Student Demand, Labor Market Data, Google Search Volume, Academic Program Demand Trends


Higher-Education Demand Trends January: Results Through December

Posted by Ned Caron on Feb 18, 2021 4:18:59 PM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends. Every month, we release the latest data on a free GrayReports Webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings. If you miss the Webinar, please feel free to download the presentation or watch the replay. To whet your appetite, below are highlights from the January's Webinar going over results from December:

Student demand for academic programs increased in December.

On-ground program inquiries increased 4% year-over-year.
Google search volume for programs increased 6% year-over-year.
Online program inquiries increased 13% year-over-year.
The COVID-related decline seems to be less than in previous months:
Inquiries in December were down 7%, the smallest decline since March.Price per pay-per-inquiry is over $55, the highest since May.
Inquiry volume and growth continue to be dominated by healthcare fields.
Political Science has strong student demand and healthy employment opportunities.
Many institutions offer the program, and median program size is large and increased year-over-year.
As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

January Demand Trends

Topics: Higher Education, Inquiry Volumes, Student Demand, Demand Trends, Gray Data


Higher-Education Demand Trends December: Results Through November

Posted by Ned Caron on Jan 21, 2021 3:35:57 PM

 

Topics: Student Demand, Job Posting, Demand Trends, December Student Demand


Higher-Education Demand Trends November: Results Through October

Posted by Ned Caron on Dec 18, 2020 9:53:18 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the November Webinar going over results from October:

Topics: Inquiry Volumes, Job Postings, Labor Market Data, Demand Trends, Online Courses


Higher-Education Demand Trends: October Results

Posted by Ned Caron on Nov 23, 2020 9:38:21 AM

Interested in previous webinars?  Search the archive.

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the October Webinar going over results from September:

COVID continues to hurt demand in several sectors:
  • Overall inquiry volume: -11%
  • Inquiries for on-campus programs: -10% - REVISIT
  • Google brand searches: -5%
But many large sectors continue to grow:
  • Inquiries for online programs: +1% - REVISIT
  • Google program searches: +9%
The cost to acquire students seems to be rising.
  • Inquiry prices are up sharply: +13%
Conversion rates appear to be stabilizing.
Inquiry growth is fastest in Computer Systems Networking, Behavioral Sciences, and Computer Programming.
  • Medical Insurance Coder had the largest year-over-year increase in September inquiry volume.
  • Business Admin/Mgmt had the largest year-over-year increase in September Google search volume.

As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.


You can watch the video below.

GMT20201022-180009_Higher-Edu_1920x1080

Topics: Labor Market Data, Demand Trends


Higher-Education Demand Trends: July Results

Posted by Ned Caron on Sep 25, 2020 10:41:12 AM

Interested in previous webinars?  Search the archive.


Higher-Education Demand Trends: June Results

Posted by Ned Caron on Aug 25, 2020 9:17:28 AM

 

Topics: Labor Market Data, Demand Trends