Leading post-secondary education institutions rely on GrayReports Webcasts for current data on trends in student demand and employer requirements. GrayReports covers on-campus, online, and hybrid programs ranging from undergraduate certificates to doctoral degrees. GrayReports data includes student inquiries, Google search volumes, and job postings by program and location.
There are signs that the long decline in college enrollment is coming to an end. A growing economy, concerns about student debt, and a declining number of high-school graduates drove down demand for higher education during the last five years. However, for the second month in a row, the number of student inquiries for higher education programs rose year-over-year, increasing 7% in November 2018.
This demand is not evenly distributed. Some programs are growing, some are not. Online and on-ground demand also varies. And demand varies significantly from market to market in the U.S. To help higher education institutions make smart program choices in this complex environment, Gray has developed a Program Evaluation System that provides local data, by program, on Student Demand, Employment, and Competition.