Bob Atkins

Bob led Gray’s entry into the education industry and the development of Gray’s proprietary industry databases and service offerings. He has worked with all of Gray’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, and program strategy.
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Recent Posts

GrayReports July Webcast

Posted by Bob Atkins on Sep 20, 2019 3:39:26 PM

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Topics: GrayReports, Mental Health, College Courses


GrayReports July Webcast: Student and Employer Demand Trends Results Through June

Posted by Bob Atkins on Jul 30, 2019 10:11:07 AM

Leading post-secondary education institutions rely on GrayReports Webcasts for current data on trends in student demand and employer requirements.  GrayReports covers on-campus, online, and hybrid programs ranging from undergraduate certificates to doctoral degrees.  GrayReports data includes student inquiries, Google search volumes, and job postings by program and location.

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Topics: Google Search Volumes, 2019, GrayReports


Inquiries for Higher Education Programs Rise.  Again!

Posted by Bob Atkins on Jan 17, 2019 5:57:23 PM

There are signs that the long decline in college enrollment is coming to an end.  A growing economy, concerns about student debt, and a declining number of high-school graduates drove down demand for higher education during the last five years.  However, for the second month in a row, the number of student inquiries for higher education programs rose year-over-year, increasing 7% in November 2018.

This demand is not evenly distributed.  Some programs are growing, some are not.  Online and on-ground demand also varies.  And demand varies significantly from market to market in the U.S.  To help higher education institutions make smart program choices in this complex environment, Gray has developed a Program Evaluation System that provides local data, by program, on Student Demand, Employment, and Competition.

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Topics: Higher Education, Online Programs, Inquiry Volumes, 2018