Bob Atkins

Bob led Gray’s entry into the education industry and the development of Gray’s proprietary industry databases and service offerings. He has worked with all of Gray’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, and program strategy.
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Inquiries for Higher Education Programs Rise.  Again!

Posted by Bob Atkins on Jan 17, 2019 5:57:23 PM

There are signs that the long decline in college enrollment is coming to an end.  A growing economy, concerns about student debt, and a declining number of high-school graduates drove down demand for higher education during the last five years.  However, for the second month in a row, the number of student inquiries for higher education programs rose year-over-year, increasing 7% in November 2018.

This demand is not evenly distributed.  Some programs are growing, some are not.  Online and on-ground demand also varies.  And demand varies significantly from market to market in the U.S.  To help higher education institutions make smart program choices in this complex environment, Gray has developed a Program Evaluation System that provides local data, by program, on Student Demand, Employment, and Competition.

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Topics: Higher Education, Online Programs, Inquiry Volumes, 2018