Higher-Education Demand Trends May: Results Through April

Posted by Ned Caron on Jun 25, 2021 10:12:36 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the May Webinar going over results from April:

Inquiry volume for programs increased 3% year-over-year in April

February and March volumes had increased after 13 months of year-over-year decline.
Inquiries for on-campus programs increased 6% year-over-year.
Inquiries for online programs declined 8% year-over-year.

Google search volume for programs stayed flat year-over-year.

Searches for Massage Therapy had the largest increase year-over-year in April.

In New York, student demand for a Bachelor’s degree in Journalism is favorable but declining, and employment opportunities are modest

As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

2021 Gray Monthly Webinar May

Topics: GrayReports, Organizational Leadership