athletics Benchmarking

What We Offer

Gray’s Athletics Benchmarking provides an internal view of individual athletic program financials, as well as external comparisons to overall expenses, staff headcount, and participation.

The system provides the contribution margin for each team, as well as insight into what programs players choose to enroll in and what their academic outcomes are.

The external benchmarking data will help you evaluate the spending on each team and will help determine what the size and costs are for new athletic programs.

Interested in Learning More?

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Athletics Benchmarking Benefits

Identify Trends

Identify athletic program growth trends and student demand for sports.

Multiple Metrics

Compare metrics on participants, coaches, and expenses with other institutions across dozens of sports.

Planning and Budgeting

Plan and budget for current and new athletic programs and explore the fiscal impacts of Division & Conference changes.

Our Proven, Customizable Process

Coaches, athletic directors, and presidents can create custom data views to benchmark the competition.

Blog Posts

Our Thought Leaders Speak: Athletic Programs

Benchmarking Big Ten Men’s Ice Hockey

December 15, 2022 No Comments

Are you looking for a way to gain a competitive edge for your college’s athletic department? External benchmarking data can provide valuable insights into the expenses and participation of teams at peer institutions. Use benchmarking data to make informed decisions about your sports teams and conferences, see how your school stacks up against others, and learn how these choices can impact enrollment and academic programs at your institution.

Is the Secret to Growing College Enrollment a New Flag Football Team?

October 31, 2022 No Comments

Adding a new sport could help institution’s boost enrollment in specific programs. The academic programs that benefit from athletic enrollment vary by sport, so the right sport may be able to increase enrollment in a specific program or discipline.

We took a deeper look, first at major sports in Division 1, then at “Other Sports.”

USC, UCLA Big Ten Playbook

September 27, 2022 No Comments

At Gray, we follow stories that are important to our higher education community, and when UCLA and USC announced their plan to move to Big Ten Conference, they changed the landscape of college sports in the US. We focused on looking at the impact beyond football; using our new Athletics Evaluation Software, we made a list of strategic decisions that would allow USC & UCLA to assimilate with the Big Ten without compromising sports unique to their current footprint.