athletics Benchmarking

Should the University of Notre Dame football join a conference? As the landscape of college football continues to shift, many conferences are vying to add the Fighting Irish to their ranks. However, what would be the economic impact of such a move? We took a closer look at the data behind this decision and explored the possible outcomes. From ticket sales to academic programs, learn why athletics are so important to universities and delve into the criteria that Notre Dame would need to consider before joining a conference.

Experience the thrill of March Madness and discover how Cinderella teams can boost a school’s brand awareness. Follow the success stories of St. Peter’s University and Loyola University Chicago, two schools that leveraged their teams’ tournament appearances to increase their image and attract top students. Join the conversation with expert commentary on which underdogs might surprise us this year. Don’t miss this opportunity to learn how March Madness affects higher education and the exciting possibilities it holds for lesser-known teams!

Adding a new sport could help institution’s boost enrollment in specific programs. The academic programs that benefit from athletic enrollment vary by sport, so the right sport may be able to increase enrollment in a specific program or discipline.

We took a deeper look, first at major sports in Division 1, then at “Other Sports.”