William F. Massy

Dr. Massy develops new concepts and models for Gray Associates, advises on existing models and client applications, writes a blog series, and participates in webinars and other presentations. He is an emeritus professor and former vice provost and vice president/CFO of Stanford University, and has been a consultant to higher education for more than 40 years.

Demand Trend
William F. Massy

Use Your Margins to Support Your Mission

Money remains crucially important to not-for-profits, but in a very different way than for for-profits. For universities, it’s a means for mission attainment, whereas it is the overriding objective in business firms. One barrier to the adoption of academic resourcing models is the concern that doing so will “turn the university into a business.” The case against this proposition is very strong, but its demonstration requires considerable explanation.