Bob Atkins

Bob led Gray’s entry into the education industry and the development of Gray’s proprietary industry databases and service offerings. He has worked with all of Gray’s education clients, consulting with CEOs and CMOs on business strategy, pricing, location selection, and program strategy.
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Recent Posts

Mental Health:  A Program Review

Posted by Bob Atkins on Aug 15, 2019 12:35:32 PM

Student demand is booming for Mental Health programs; it is growing faster than 95% of academic programs.  But, how intense is competition?  Will there be jobs and decent wages for graduates?  Could this program make sense for you?  For answers, please watch our analysis below.

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Topics: Mental Health, Programs, College Courses


Philosophy:  A Program Review

Posted by Bob Atkins on Jul 8, 2019 10:54:41 AM

Philosophy programs are under attack from all sides, but is it justified?  In this month’s webcast, Gray took a deeper dive to determine if the negative perception was justified.  What we found was somewhat surprising, students are showing interest in the program and the cost is not prohibitive.  But will students be able to find jobs when they graduate?  Watch our analysis below.

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Topics: Online Programs, Undertanding Student demand, Philosophy


Biomedical Sciences: A Program Review

Posted by Bob Atkins on Apr 30, 2019 6:18:41 PM

There is a lot of buzz around Biomedical Science programs and many schools have recently entered the field. In this month’s webcast, Gray decided to take a deeper dive to see if all the hype is justified. What we found was somewhat surprising...students are showing interest in the program...but will they be able to find jobs when they graduate?

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Topics: Higher Education, Conversions, On-Ground Programs, Inquiry Volumes, Programs and Cities


Student Demand Increased for Four of the Five Largest Programs in Higher Education.

Posted by Bob Atkins on Nov 27, 2018 9:38:33 AM

Large Programs in Higher Education

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Topics: Programs and Cities


The Number of Students Interested in Online Programs Continues to Grow.

Posted by Bob Atkins on Nov 16, 2018 9:50:42 AM

Online Program Demand

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Topics: Online Programs


Interest in Higher Education Inquiry Volumes Increased 2% in September.

Posted by Bob Atkins on Nov 13, 2018 4:34:33 PM

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Topics: Inquiry Volumes


Demand for Online Programs Continues to Soar.

Posted by Bob Atkins on Oct 17, 2018 1:40:24 PM

Inquiries for Online Programs

  • Inquiries for online programs grew 7% year-over-year in August.
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Topics: Online Programs


[Interactive Map] Midwestern State Leads the Growth in Online Education.

Posted by Bob Atkins on Oct 12, 2018 12:14:31 PM

Online Inquiries:  Year-over-Year Inquiries by State

  • Year-to-date, online inquiries in Kansas have grown the fastest year-over-year (+38.87%).

Topics: Online Programs


For This Market, RN Scores Better Than 98% of All Higher Education Programs.

Posted by Bob Atkins on Oct 4, 2018 5:31:00 PM

Academic Program Scorecard

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Topics: Higher Education


Promising Growth in the Demand for Higher Education Programs.

Posted by Bob Atkins on Sep 28, 2018 2:00:00 PM

Overall Demand for Higher Education

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Topics: Inquiry Volumes