GrayData: Espresso

Elaine Rowles

Competition is Fierce: How US Colleges Can Stand Out to International Students

Although the US remains the top destination for inbound international students, it’s losing ground to foreign institutions. The good news? You can win back your fair share of foreign students by offering programs that international students want. Learn which programs are attracting the most international students and how to target high-opportunity areas for recruiting.

Monica Bilson

The Mental Health Gap: Too Few Graduates for Too Many Patients?

Recent data from Mental Health America shows that 21 percent of adults and 16 percent of youth in the US are suffering from mental health issues, yet there is a shortage of professionals to help. With an average of 350 patients per provider, the demand for mental health services is high. The question remains, will there be enough graduates to meet this demand? Our analysis of enrollment, completions, and job postings data for master’s programs in mental health counseling reveals a pressing need for higher education institutions to launch or grow programs in this field.

Elaine Rowles

Enrollment in Certificate Programs is Trending Up

Good News! Certificate program enrollment is surging! Using our Program Enrollment Dashboard, we analyzed National Student Clearinghouse data to identify the top-growing certificate programs from fall 2021 to fall 2022. From welding to business analytics, find out which programs experienced the strongest demand among new students and contributed to enrollment growth at both the undergraduate and graduate levels.

Gray Associates

Stars Are Aligning for Astrology Programs

Looking for a unique and popular program that’s perfect for students? Look no further than Astrology! With growing interest in wellness, psychology, and astronomy, this program is on the rise across all award levels. From strong completion rates to skyrocketing enrollment and trending Google searches, Astrology is a program that’s truly aligning with the stars.

Monica Bilson

Boost Enrollment and Prepare Your Students for a Hot Job Market

With completions trending up, enrollment on the rise, and an 87% growth rate in Google searches for marketing programs, now is the time to start or expand your institution’s Marketing program. Gray’s latest analysis shows why careers in marketing are booming and why institutions looking to grow their enrollment and improve student employment options should consider offering a bachelor’s program in Marketing.

Andy Dunn

Benchmarking Hockey East Association Women’s Ice Hockey

Discover how benchmarking can help your school’s athletic department make strategic resource decisions. Learn about the importance of using both internal and external data to evaluate sports teams and conferences. Using women’s ice hockey in the Hockey East Association as an example, explore how benchmarking can be applied to assess the cost per participant, cost per sport, and more. Find out how this can help schools decide on conference changes or new sports programs and attract students who major in specific programs.

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