data-informed academic program Evaluation and Management

Gray Associates provides the only complete academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation Software

Decision Intelligence for data-informed program portfolios.

We provide higher education institutions with software to create and manage a sustainable program portfolio. 

Gray clients turn academic program data into actionable insights that drive transformation and keep critical resources focused on educational priorities without sacrificing time or money.

Data
Strategy
Insights
Education

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Gray Blogs and Webinars

Competition

Analyzing Competition in Your Core Market

Sharpen your skills in strategic competitive analysis for higher education program evaluation and beat your competitors. Develop your understanding of core markets, define your market reach, and proactively monitor key competitors. Leave behind guesswork as you leverage data-informed tactics to optimize growth patterns, enhance brand awareness, and drive positive outcomes.

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Athletics

Data-Informed Athletics: How Much Do College World Series Schools Spend?

Uncover the fascinating shifts in higher education enrollment with our exclusive analysis of the Spring 2023 data from the National Student Clearinghouse. From declining popular programs to remarkable growth in select fields, we delve into the intriguing trends that will reshape the higher education landscape. Discover the most sought-after bachelor’s programs, explore the fastest-growing fields, and understand the impact of STEM cannibalization and international student preferences.

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enrollment

2023 Spring Enrollment Trends: Bachelor’s Programs

Uncover the fascinating shifts in higher education enrollment with our exclusive analysis of the Spring 2023 data from the National Student Clearinghouse. From declining popular programs to remarkable growth in select fields, we delve into the intriguing trends that will reshape the higher education landscape. Discover the most sought-after bachelor’s programs, explore the fastest-growing fields, and understand the impact of STEM cannibalization and international student preferences.

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Artificial Intelligence

Welcome to Artificial Intelligence: The Academic Program

Unlock the secrets of the rapidly growing field of Artificial Intelligence in higher education. From master’s degrees to online courses, we uncovered the latest student demand trends and how institutions are responding to the advancements in AI. Learn the potential for early market entry and explore the various opportunities available in this expanding field.

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Associate Degree

These Associate Programs Are Driving New Enrollments

The latest spring enrollment data is in, and community colleges have every reason to celebrate. Discover the most popular associate programs driving growth and explore exciting opportunities in emerging fields and digital skills. From Business to Anthropology, uncover the key trends shaping the landscape and gain insights to stay ahead of the competition.

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Nursing

Is the Nursing Shortage About to Get a Lot Worse?

Will the Registered Nursing shortage spiral out of control? The decline in nursing program enrollment over the past five years raises concerns about the future pipeline of nurses. But amidst this bleak outlook, there’s a glimmer of hope. Discover the latest data and trends that could shape the future of healthcare and address the pressing nursing shortage.

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Academic Program Evaluation Guides

The Ultimate Guide to Data-Informed Academic Program Evaluation

 

Everything you need to know to evaluate and manage a successful academic program portfolio

 

The Ultimate Guide to Academic Curricular Efficiency

Everything you need to know to find hidden savings in your academic program costs.

About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available software to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic strategy and management resources.

Our processes enable intelligent data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.  

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What We Offer

What We Offer

Better Software and Data

Gray uses rigorous research, proprietary databases, and advanced crosswalks to forecast customer decisions, size up the competition, and model economics. Our exclusive and complete program evaluation software provides you with more than numbers: We give you decision intelligence and deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our PES software is customized to your markets, your programs, and your mission.  Our workshops are designed to include the correct participants for your institution.  In the workshops, we enable your team to make better-informed decisions that combine the best available decision intelligence data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with the experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.

Facilitation

We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can have access to the latest decision intelligence and make the best academic program choices.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced crosswalks to provide the decision intelligence you need for complete academic program evaluation at your institution.

Higher Education Mission

Our PES software is exclusively built to serve the higher education community.

Decision Intelligence for Colleges and Universities

Gray provides institutions of higher education the program evaluation software tools and strategic guidance to make effective, efficient, and successful program management decisions.

Our Mission

Gray empowers higher education professionals to develop data-informed institutional strategies

Gray Associates, Inc. is a software firm focused on higher education. PES software helps education clients develop data-informed decisions that maximize outcomes for students, the school, and its constituencies. 

Our PES+ software helps you focus on the initiatives that will make a meaningful difference.

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