data-informed academic program Evaluation and Management

Gray Associates provides the only academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation: Data, Software, and Services

We provide higher education institutions with tools and strategies to create and manage a sustainable program portfolio.

Gray clients turn academic program data into actionable insights that drive transformation and keep critical resources focused on educational priorities without sacrificing time or money.

Data
Strategy
Insights
Education

Review our latest posts

Gray Blogs and Webinars

Emerging Programs

How Climate Change Could Lead to New Opportunities for Higher Education

Are you prepared for a Jumanji-like world? Rising sea levels, natural disasters, and emerging societal shifts are the new reality. As climate change effects worsen, colleges and universities must launch new programs to prepare skilled graduates for the exploding job market focused on adapting structures, institutions, and society.

Read More »
Completions

2021 Completions: Associate Program Trends

Despite concerns about declining enrollment at community colleges, find out how completions have held steady and where growth is happening. From the most popular disciplines to the rise of online programs, dive deep into the data to discover the latest trends and what’s driving success in the associate degree world.

Read More »
Academic Program Evaluation

What Are the Three Qualities of a Winning Academic Program?

Discover the unique blend of mission, market, and margins that makes a winning program. Take a deep dive into the exciting process of defining your mission, understanding student demand, and maximizing program economics. Join the journey towards creating academic programs that not only drive success for your students, but also leave a lasting impact on your institution and community.

Read More »
Webinar

December Higher Education Demand Trends: Results Through November 2022

The total number of international students enrolled at US institutions has finally rebounded after falling sharply in 2020-21, and if your institution is looking to boost your international enrollment, our December Program of the Month could be for you. According to our data on program pageviews, international student interest for our December Program of the Month was up 21% over the past three months!

Read More »
Student Demand

If You Build It Will They Come? The Teacher Shortage and Student Demand

Explore the ongoing teacher shortage crisis in US schools and the potential impact on students. We uncovered the latest job growth and enrollment trends in education and the areas with the greatest opportunity for growth. Learn why now may be the perfect time to jump into the field of education and make a difference in your community.

Read More »

Academic Program Evaluation Guides

The Ultimate Guide to Data-Informed Academic Program Evaluation

 

Everything you need to know to evaluate and manage a successful academic program portfolio

 

The Ultimate Guide to Academic Curricular Efficiency

Everything you need to know to find hidden savings in your academic program costs.

About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available data, software, and services to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic research and facilitate decision making. 

Our processes enable data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.  

closeup photo of
What We Offer

What We Offer

Better Tools and Data

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size up the competition, and model economics. Our exclusive data solutions and unparalleled analysis provide you with more than numbers: We give you deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our data analysis is customized to your markets, your programs, and your mission.  Our workshops are designed to include the correct participants for your institution.  In the workshops, we enable your team to make better-informed decisions that combine the best available data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.

Facilitation

We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.

Higher Education Mission

We are part of the higher education community and feel responsible to the industry.

DEDICATION IS WHAT DRIVES US

Gray provides institutions of higher education the analytical tools and strategic guidance to make effective, efficient, and successful program management decisions.

Our Mission

Gray empowers higher education professionals develop data-informed institutional strategies

Gray Associates, Inc. is a strategy firm focused on higher education. We help education clients develop data-informed institutional and strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, and competition.

Our PES+ software helps you focus on the initiatives that will make a meaningful difference.

LET’S DISCUSS ACADEMIC PROGRAM PLANNING
Get Free Resources
We respond within 48 hours

We answer all email and requests as they come in. If you have an urgent matter please click the link below to give us a call.