Gray Associates provides the only academic Program Evaluation System (PES) for higher education.
Gray helps higher-education institutions make high-stakes decisions. We provide the best available data, software, and services to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.
Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic research and facilitate decision making.
Our processes enable data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.
Programmatic choices are among the most important and difficult strategic decisions an education provider can make…
Gray Associates’ Program Evaluation System (PES) provides data on student demand, employment, and competition…
Gray’s Market Analysis Program (MAP) helps colleges and universities make better, faster, and data-informed decisions….
A complex web of cross-subsidies underlies the academic program portfolio of higher education institutions…
Gray has been helping colleges and universities develop campus-location strategies for several years.
An outdated program portfolio may include once-great programs that now have limited student demand or jobs for graduates.
Using GrayData, we have developed tools to help clients screen and prioritize hundreds of potential acquisition targets.
Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size up the competition, and model economics. Our exclusive data solutions and unparalleled analysis provide you with more than numbers: We give you deep strategic insight.
Our approach is tailored to your circumstances. Our data analysis is customized to your markets, your programs, and your mission. Our workshops are designed to include the correct participants for your institution. In the workshops, we enable your team to make better-informed decisions that combine the best available data with institutional judgment and insights.
The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.
We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.
Gray Associates, Inc. is a software and service firm focused exclusively on higher education.
We help higher education clients evaluate and manage their academic program portfolio to maximize outcomes for students, the school, and its constituencies.
In Spring 2022, three of the 10 bachelor’s programs with the fastest-growing enrollment were in the arts. Cinematography is highlighted as one of the fastest-growing visual and performing arts programs in enrollment for both the bachelor’s and master’s award levels.
Learn what is happening behind the scenes.
Adding a new sport could help institution’s boost enrollment in specific programs. The academic programs that benefit from athletic enrollment vary by sport, so the right sport may be able to increase enrollment in a specific program or discipline.
We took a deeper look, first at major sports in Division 1, then at “Other Sports.”
For our September Program of the Month, the average wages for graduates under 30 are about $50,000, but they double for people ages 30 – 60! Could this be a good program for your students?
Spring enrollment for visual and performing arts made a comeback this year, but the recovery and growth for bachelor’s and master’s programs look different. Here are the top ten programs for each.
According to the National Student Clearinghouse data, enrollment in master’s programs has grown year-over-year, but on closer examination, the data is a bit more nuanced. Enrollment trends vary across programs, so it is important to look beyond national trends and dig into data specific to your market.
Higher education is becoming more competitive, but there are still many opportunities for growth – if you know how to look for them. One secret is distinguishing between competition, which is ubiquitous, and market saturation, which is rare.
We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.
Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.
We are part of the higher education community and feel responsible to the industry.
Start with an Overview of your system. These documents will give you insight into the data and processes that you will use to create successful programs. Learn about the Program Evaluation System Plus (PES+) or Program Economics.
Gray Associates, Inc. is a strategy firm focused on higher education. We help education clients develop data-informed institutional and strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, and competition.
Our analysis helps you focus on the initiatives that will make a meaningful difference.
We answer all email and requests as they come in. If you have an urgent matter please click the link below to give us a call.
Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
