data-informed academic program Evaluation and Management

Gray Associates provides the only academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation: Data, Software, and Services

We provide higher education institutions with tools and strategies to create and manage a sustainable program portfolio.

Data
Strategy
Insights
Education
About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available data, software, and services to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic research and facilitate decision making. 

Our processes enable data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.  

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What we do

Creating academic program strategies

PES+

PES+ provides institutions of higher education with the data and tools required to enhance their program portfolios. This includes information on program markets and economics.

PES+

With PES+ you can grow enrollment, reduce costs, speed decision-making, and make data-informed program decisions throughout the entire program life cycle.
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Optimization

For higher-education institutions, Gray conducts sophisticated research to optimize institutional value propositions and pricing. Optimization provides substantial near-term financial benefits.

Optimization

The right prices enable colleges and universities to drive enrollment growth, improve cash flow, or, more often, a blend of the two. The results of these changes can be substantial.
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Custom

We provide custom solutions tailored to your specific needs. Please send your inquiry to Info@GrayAssociates.com or give us a call on 617.366.2838.

Custom

We provide custom solutions tailored to your specific needs. Please send your inquiry to Info@GrayAssociates.com or give us a call on 617.366.2838.
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What We Offer

What We Offer

Better Tools and Data

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size up the competition, and model economics. Our exclusive data solutions and unparalleled analysis provide you with more than numbers: We give you deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our data analysis is customized to your markets, your programs, and your mission.  Our workshops are designed to include the correct participants for your institution.  In the workshops, we enable your team to make better-informed decisions that combine the best available data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.

Facilitation

We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

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experience excellence

Gray Associates, Inc. is a software and services firm focused exclusively on higher education

Gray Associates, Inc. is a software and service firm focused exclusively on higher education. 

We help higher education clients evaluate and manage their academic program portfolio to maximize outcomes for students, the school, and its constituencies.

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Gray Blogs and Webinars

Student Demand

Cinematography: A Cinderella Story?

In Spring 2022, three of the 10 bachelor’s programs with the fastest-growing enrollment were in the arts. Cinematography is highlighted as one of the fastest-growing visual and performing arts programs in enrollment for both the bachelor’s and master’s award levels. 

Learn what is happening behind the scenes.

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Athletics

Is the Secret to Growing College Enrollment a New Flag Football Team?

Adding a new sport could help institution’s boost enrollment in specific programs. The academic programs that benefit from athletic enrollment vary by sport, so the right sport may be able to increase enrollment in a specific program or discipline.

We took a deeper look, first at major sports in Division 1, then at “Other Sports.”

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enrollment

The Arts are Performing Well

Spring enrollment for visual and performing arts made a comeback this year, but the recovery and growth for bachelor’s and master’s programs look different. Here are the top ten programs for each.

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Academic Program Evaluation

Do You Know Your Markets for Master’s Programs?

According to the National Student Clearinghouse data, enrollment in master’s programs has grown year-over-year, but on closer examination, the data is a bit more nuanced. Enrollment trends vary across programs, so it is important to look beyond national trends and dig into data specific to your market.

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Academic Program Evaluation

Determining Market Saturation for Academic Programs

Higher education is becoming more competitive, but there are still many opportunities for growth – if you know how to look for them. One secret is distinguishing between competition, which is ubiquitous, and market saturation, which is rare.

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Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can make the best academic program decisions.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.

Higher Education Mission

We are part of the higher education community and feel responsible to the industry.

DEDICATION IS WHAT DRIVES US

Gray provides institutions of higher education the analytical tools and strategic guidance to make effective, efficient, and successful program management decisions.

Customer Success Hub

Start with an Overview of your system.  These documents will give you insight into the data and processes that you will use to create successful programs.  Learn about the Program Evaluation System Plus (PES+) or Program Economics. 

Testimonials
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Our Mission

Help education clients develop data-informed institutional strategies

Gray Associates, Inc. is a strategy firm focused on higher education. We help education clients develop data-informed institutional and strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, and competition.

Our analysis helps you focus on the initiatives that will make a meaningful difference.

LET’S DISCUSS ACADEMIC PROGRAM PLANNING
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We answer all email and requests as they come in. If you have an urgent matter please click the link below to give us a call.