PES Markets

What We Offer

Gray’s PES Markets combines public and proprietary data sources, sophisticated crosswalks, and robust business intelligence (BI) software to track market demand for academic programs. We include over 40 metrics on Student Demand, Employment Opportunities, and Competitive Intensity. Data is compiled at the census tract level so institutions can pull data for their specific geographic markets. Custom scoring capabilities let institutions assign weights to every metric so programs can be evaluated in the context of each schools’ unique priorities. The time-saving tool allows users to screen hundreds of programs at a time or drill down on individual programs for in-depth analysis.


Balancing People and Process

Custom Scoring

PES Markets

PES Markets Scorecard

Key Benefits:

  1. Quickly evaluate your program portfolio
  2. Review all of the data you need in one place
  3. Make the best data-informed growth-forward program decisions
  4. Focus on the metrics that are most important to your institution

PES Markets Dashboards

Key Benefits:

  1. Review data for millions of employer job postings
  2. Understand what programs are in demand by prospective students in the US and internationally
  3. Track Google search terms by academic program 
  4. Track employment data for graduates by institution and state
  5. Create custom data tables to drill down on specific metrics or programs
  6. Download data to Excel for presentations or further analysis

Program Management Dashboard

gray integrated dashboard

The Program Management Dashboard allows for:

  1. Integrated views of program Mission, Academic Standards, Markets, and Margins
  2. Customized inputs
  3. Quarterly check-ins to track progress and flag concerns
  4. Annual program assessments and comparisons to provide a portfolio-level view
  5. Comprehensive data readily available for program accreditors and regulators

PES Program Portfolio Planning

enrollment demographics colored

With Gray PES+ Program Portfolio Planning, you can model:

  1. Enrollment growth by program and discipline
  2. Changes in student body demographics
  3. Progress towards inclusion goals
  4. Resource requirements (e.g., faculty, labs, equipment, facilities)

Want to learn more? We would be happy to answer all of your questions. Contact us!