September Higher Education Demand Trends: Results Through August 2022

Reeghan

October 28, 2022

Results Through August (2022)

  • In August, US Google searches for academic programs increased 10% year-over-year.
  • In Spring 2022, Cyber Security had the fastest year-over-year bachelor’s degree enrollment growth.
    • At the master’s level, Data Science grew the fastest.
  • Registered Nurses and Tax Prepares had the highest volume of job postings for bachelor’s and above graduates.
    • Tax Preparers grew the fastest year over year.
  • Demand for Marketing programs at the bachelor’s level is high.
    • Student demand is very high.
    • Jobs per graduate are high.
    • Wages are fair.
    • Margin per student credit hour (SCH) is average.
      • The illustrative institution was well above the benchmark for 100, 400, and 600-level courses.
      • Cost per SCH varies by over 200% at several levels, suggesting poor control over course size.

Watch the Webinar Below

Download The presentation slides

Reeghan

DIGITAL MARKETING SPECIALIST

As a Digital Marketing Specialist, Reeghan is responsible for the production and scheduling of digital content, managing email communication, and helping to maintain and further develop Gray’s brand. She supports sales, marketing, and the company as a whole by offering her creativity, expertise, and ideas on additional projects.

More articles by Reeghan

Related Posts

Stars Are Aligning for Astrology Programs

Looking for a unique and popular program that’s perfect for students? Look no further than Astrology! With growing interest in wellness, psychology, and astronomy, this program is on the rise across all award levels. From strong completion rates to skyrocketing enrollment and trending Google searches, Astrology is a program that’s truly aligning with the stars.

Start, Stop, or Grow: A Master Class on Academic Program Evaluation and Management

Improve your institution’s academic program portfolio with Gray’s free Master Class series led by experienced higher-education decision-makers. This four-part series covers data analysis, AI and machine learning, program evaluation, and student success integration. Stay ahead of the competition and ensure success by evaluating programs based on mission, academics, markets, and margins.

Boost Enrollment and Prepare Your Students for a Hot Job Market

With completions trending up, enrollment on the rise, and an 87% growth rate in Google searches for marketing programs, now is the time to start or expand your institution’s Marketing program. Gray’s latest analysis shows why careers in marketing are booming and why institutions looking to grow their enrollment and improve student employment options should consider offering a bachelor’s program in Marketing.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post
Subscribe to Our Blog

Don’t miss the latest research and insights from Gray Associates